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Essentials of Services Marketing (The Dryden Press series in marketing.) Essentials of Services Marketing (The Dryden Press series in marketing.) by K. Douglas Hoffman,John E. G. Bateson

Essentials of Services Marketing (The Dryden Press series in marketing.)

by K. Douglas Hoffman,John E. G. Bateson


ISBN 13: 9780030152177

Format: Hardcover (576 pages)
Publisher: South-Western
Published: 08 Mar 1997
Other Format: Hardcover

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Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience by Jonathan M. Tisch, Karl Weber

Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience

by Jonathan M. Tisch, Karl Weber


ISBN 13: 9780470043554

Format: Hardcover (272 pages)
Publisher: John Wiley & Sons
Published: 27 Mar 2007

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Customer Equity: Building and Managing Relationships as Valuable Assets Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas

Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas


ISBN 13: 9780875847641

Format: Hardcover (228 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2001

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Real Time: Preparing for the Age of the Never Satisfied Customer Real Time: Preparing for the Age of the Never Satisfied Customer by Regis McKenna

Real Time: Preparing for the Age of the Never Satisfied Customer

by Regis McKenna


ISBN 13: 9780875847948

Format: Large Print (204 pages)
Publisher: Harvard Business Review Press
Published: 08 Aug 1997

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The Invisible Customer The Invisible Customer by Brian Clegg

The Invisible Customer

by Brian Clegg


ISBN 13: 9780749431440

Format: Paperback (208 pages)
Publisher: Kogan Page Ltd
Published: 01 May 2000

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When Customers Think We Don't Care (2nd Edition of Enemy Within) When Customers Think We Don't Care (2nd Edition of Enemy Within) by Richard W. Buchanan

When Customers Think We Don't Care (2nd Edition of Enemy Within)

by Richard W. Buchanan


ISBN 13: 9780074709306

Format: Paperback (256 pages)
Publisher: McGraw-Hill Professional
Published: 01 Mar 2002

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Marketing Services: Competing through Quality Marketing Services: Competing through Quality by A. Parasuraman, Leonard L. Berry

Marketing Services: Competing through Quality

by A. Parasuraman, Leonard L. Berry


ISBN 13: 9780029030790

Format: Hardcover (212 pages)
Publisher: The Free Press
Published: 30 Sep 1991
Other Format: Paperback

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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

by Jeffrey J. Fox


ISBN 13: 9780786865956

Format: Hardcover (192 pages)
Publisher: Hachette Books
Published: May 2000

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Simply Better: Winning and Keeping Customers by Delivering What Matters Most Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise,Sean Meehan

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

by Patrick Barwise,Sean Meehan


ISBN 13: 9780875843988

Format: Illustrated (216 pages)
Publisher: Harvard Business Review Press
Published: 12 Aug 2004

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