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The Practice of Market and Social Research: An Introduction The Practice of Market and Social Research: An Introduction by Yvonne McGivern

The Practice of Market and Social Research: An Introduction

by Yvonne McGivern


ISBN 13: 9780273695103

Format: Paperback (576 pages)
Publisher: Financial Times/ Prentice Hall
Published: 21 Dec 2005

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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces by Sandra Vandermerwe

Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

by Sandra Vandermerwe


ISBN 13: 9781857882414

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 27 May 1999
Other Format: Illustrated

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Secrets of Customer Relationship Management: A Guide to Getting Much Closer to Your Customers Secrets of Customer Relationship Management: A Guide to Getting Much Closer to Your Customers by James G. Barnes

Secrets of Customer Relationship Management: A Guide to Getting Much Closer to Your Customers

by James G. Barnes


ISBN 13: 9780071362535

Format: Hardcover (288 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Oct 2000

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Customer Equity: Building and Managing Relationships as Valuable Assets Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas

Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas


ISBN 13: 9780875847641

Format: Hardcover (228 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2001

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Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience by Jonathan M. Tisch, Karl Weber

Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience

by Jonathan M. Tisch, Karl Weber


ISBN 13: 9780470043554

Format: Hardcover (272 pages)
Publisher: John Wiley & Sons
Published: 27 Mar 2007

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Service Breakthroughs: Changing the Rules of the Game Service Breakthroughs: Changing the Rules of the Game by James L. Heskett,Earl W. Sasser,et al

Service Breakthroughs: Changing the Rules of the Game

by James L. Heskett,Earl W. Sasser,et al


ISBN 13: 9780029146750

Format: Hardcover (336 pages)
Publisher: The Free Press
Published: 17 Sep 1990

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Essentials of Services Marketing (The Dryden Press series in marketing.) Essentials of Services Marketing (The Dryden Press series in marketing.) by K. Douglas Hoffman,John E. G. Bateson

Essentials of Services Marketing (The Dryden Press series in marketing.)

by K. Douglas Hoffman,John E. G. Bateson


ISBN 13: 9780030152177

Format: Hardcover (576 pages)
Publisher: South-Western
Published: 08 Mar 1997
Other Format: Hardcover

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Real Time: Preparing for the Age of the Never Satisfied Customer Real Time: Preparing for the Age of the Never Satisfied Customer by Regis McKenna

Real Time: Preparing for the Age of the Never Satisfied Customer

by Regis McKenna


ISBN 13: 9780875847948

Format: Large Print (204 pages)
Publisher: Harvard Business Review Press
Published: 08 Aug 1997

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