Market-driven Management: Using the New Marketing Concept to Create a Customer-oriented Company (Portable MBA)
by Frederick E. Webster Jr.
ISBN 13: 9780471595762
Format: Hardcover (336 pages) Publisher: John Wiley & Sons Published: 23 May 1994
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Game–Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
by Joselin Linder, Gabe Zichermann
ISBN 13: 9780470562239
Format: Hardcover (240 pages) Publisher: Wiley Published: 16 Apr 2010
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
ISBN 13: 9780471747192
Format: Hardcover (272 pages) Publisher: John Wiley & Sons Published: 31 Jan 2006
Customer Service and Support: Implementing Effective Strategies (Financial Times Series)
by Colin Armistead,Graham Clark
ISBN 13: 9780273032731
Format: Hardcover (256 pages) Publisher: Pearson Education Limited Published: 29 Apr 1992
See, Feel, Think, Do: The Power of Instinct in Business
by Andy Milligan,Shaun Smith
ISBN 13: 9781904879558
Format: Paperback (192 pages) Publisher: Cyan Books and Marshall Cavendish Published: 01 Aug 2007
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
by Frederick Newell
ISBN 13: 9780749439477
Format: Hardcover (256 pages) Publisher: Kogan Page Ltd Published: 03 May 2003 Other Format: Hardcover
How to Increase Sales by Telephone
by Alfred Tack
ISBN 13: 9780749307172
Format: Paperback (224 pages) Publisher: Hutchinson Published: May 1990
Marketing, An Introduction
by Martin Christopher,etc.,Malcolm McDonald
ISBN 13: 9780330320467
Format: Paperback (352 pages) Publisher: Pan Published: 09 Aug 1991 Other Format: Paperback
Kaizen Strategies for Customer Care: How to Create a Powerful Customer Care Program and Make it Work (Financial Times Series)
by Patricia. Wellington
ISBN 13: 9780273614722
Format: Hardcover (256 pages) Publisher: Financial Times/ Prentice Hall Published: 27 Oct 1995
Service Is Front Stage: Positioning Services for Value Advantage (Insead Business Press)
by James Teboul
ISBN 13: 9780230006607
Format: Illustrated (160 pages) Publisher: Palgrave Macmillan Published: 13 Oct 2006
Lifebelt: The Definitive Guide to Managing Customer Retention
by Murphy
ISBN 13: 9780471498186
Format: Illustrated (306 pages) Publisher: John Wiley & Sons Published: 16 Jan 2001
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Voices That Matter)
by Nathan Shedroff, Steve Diller, Darrel Rhea
ISBN 13: 9780321552341
Format: Paperback (160 pages) Publisher: New Riders Published: 05 Feb 2008