Buy Used and New Product Management Books

Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights

by Christopher G. Pike

ISBN 13: 9781857882841

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 08 Nov 2001

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005
Other Format: Hardcover

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Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Paperback

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Product Leadership: Creating and Launching Superior New Products

by Robert G. Cooper

ISBN 13: 9780738201566

Format: Paperback (336 pages)
Publisher: Perseus Books
Published: 29 Jul 1999

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Setting the PACE in Product Development

by Michael E. McGrath

ISBN 13: 9780750697897

Format: Paperback (200 pages)
Publisher: Routledge
Published: 31 Aug 1996

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Priceless: Turning Ordinary Products into Extraordinary Experiences

by Diana Lasalle, Terry A Britton

ISBN 13: 9781578517466

Format: Hardcover (208 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 2002

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Visualizing Project Management

by Kevin Forsberg, Hal Mooz, Howard Cotterman

ISBN 13: 9780471357605

Format: Hardcover (356 pages)
Publisher: John Wiley & Sons
Published: 03 May 2000
Other Format: Hardcover

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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

by James Lenskold

ISBN 13: 9780071413633

Format: Illustrated (256 pages)
Publisher: McGraw-Hill Education
Published: 16 Aug 2003

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Inside Information: Making Sense of Marketing Data

by David Smith,D. V. L. Smith,J. H. Fletcher

ISBN 13: 9780471495437

Format: Illustrated (276 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Retail Product Management: Buying and Merchandising

by Rosemary Varley

ISBN 13: 9780415216067

Format: Paperback (272 pages)
Publisher: Routledge
Published: 08 Feb 2001

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Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes

by Pamela N. Danziger

ISBN 13: 9780793193073

Format: Hardcover (320 pages)
Publisher: Kaplan Business
Published: 01 Jan 2005

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Innovation Management and New Product Development

by Dr Paul Trott

ISBN 13: 9780273686439

Format: Paperback (558 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2004
Other Format: Paperback

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