Buy Used and New Product Management Books

Brand Asset Management P: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management)

by Scott M. Davis

ISBN 13: 9780787963941

Format: Paperback (288 pages)
Publisher: Jossey Bass
Published: 18 Oct 2002

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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

by N/A

ISBN 13: 9780470575420

Format: Hardcover (224 pages)
Publisher: John Wiley & Sons
Published: 16 Jul 2010

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New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) (Portable MBA (Wiley))

by Robert J. Thomas

ISBN 13: 9780471572268

Format: Paperback (368 pages)
Publisher: Wiley
Published: 19 Nov 1993

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The Handbook of Brand Management: International Management Series

by David Arnold

ISBN 13: 9780201632798

Format: Hardcover (288 pages)
Publisher: Westview Press Inc
Published: 28 Feb 1993
Other Format: Hardcover

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Enterprise Marketing Management: The New Science of Marketing

by Sergio Zyman, Dave Sutton, Tom Klein

ISBN 13: 9780471267720

Format: Hardcover (256 pages)
Publisher: John Wiley & Sons
Published: 04 Jul 2003

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Purple Cow, New Edition: Transform Your Business by Being Remarkable

by Seth Godin

ISBN 13: 9781591843177

Format: Illustrated (224 pages)
Publisher: Portfolio
Published: 17 May 2010
Other Format: Paperback

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New Product Success Stories: Lessons from Leading Innovators (New Directions in Business)

by Nathan Thomas, Robert J. Thomas

ISBN 13: 9780471013204

Format: Hardcover (342 pages)
Publisher: John Wiley & Sons, Inc.
Published: 03 Dec 1994

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Positioning: The Battle for Your Mind: The Battle for Your Mind (MARKETING/SALES/ADV & PROMO)

by Al Ries,Jack Trout

ISBN 13: 9780071373586

Format: Paperback (224 pages)
Publisher: McGraw-Hill Education
Published: 03 Jan 2001

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Creativity in Product Innovation

by Jacob Goldenberg

ISBN 13: 9780521002493

Format: Paperback (240 pages)
Publisher: Cambridge University Press
Published: 03 Jan 2002

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The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Tom Kelley,Jonathan Littman

ISBN 13: 9780385512077

Format: Illustrated (288 pages)
Publisher: Currency
Published: 28 Nov 2008

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Innovation: Driving Product, Process and Market Change (The MIT Sloan Management Review Series)

by

ISBN 13: 9780787962135

Format: Paperback (336 pages)
Publisher: Jossey Bass
Published: 12 Jun 2002

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Accelerated Product Development: Combining Lean and Six Sigma for Peak Performance

by Clifford Fiore

ISBN 13: 9781563273100

Format: Hardcover (224 pages)
Publisher: Productivity Press
Published: 08 Dec 2004

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