Buy Used and New Product Management Books

The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

by Radha Chadha, Paul Husband

ISBN 13: 9781904838050

Format: Hardcover (300 pages)
Publisher: Nicholas Brealey International
Published: 09 Nov 2006

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Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO)

by Michael E. McGrath

ISBN 13: 9780071362467

Format: Illustrated (400 pages)
Publisher: McGraw Hill
Published: 16 Oct 2000

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Retail Product Management: Buying and Merchandising

by Rosemary Varley

ISBN 13: 9780415327152

Format: Paperback (296 pages)
Publisher: Routledge
Published: 19 Dec 2005
Other Format: Paperback

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Brand Success: How the World's Top 100 Brands Thrive and Survive

by Matt Haig

ISBN 13: 9780749462871

Format: Paperback (304 pages)
Publisher: Kogan Page
Published: 03 May 2011

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Setting the PACE in Product Development

by Michael E. McGrath

ISBN 13: 9780750697897

Format: Paperback (200 pages)
Publisher: Routledge
Published: 31 Aug 1996

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The Fall of Advertising and the Rise of PR

by Al Ries,Laura Ries

ISBN 13: 9780060081997

Format: Illustrated (320 pages)
Publisher: HarperBus
Published: 07 Oct 2004

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Consumer Psychology for Marketing

by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith

ISBN 13: 9781861523716

Format: Paperback (260 pages)
Publisher: Cengage Learning EMEA
Published: 25 Jun 1998
Other Format: Paperback

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Marketing Management: Providing, Communicating and Delivering Value

by Bradley

ISBN 13: 9780130653437

Format: Textbook Binding (990 pages)
Publisher: Prentice Hall
Published: 31 Mar 1995

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Lovemarks: The Future Beyond Brands

by Kevin Roberts

ISBN 13: 9781576872048

Format: Hardcover (215 pages)
Publisher: powerHouse Books,U.S.
Published: 01 Apr 2004
Other Format: Hardcover

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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (MARKETING/SALES/ADV & PROMO)

by Duane Knapp

ISBN 13: 9780071347952

Format: Illustrated (304 pages)
Publisher: McGraw Hill
Published: 01 Nov 1999

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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

by Karen Post,Jeffrey H. Gitomer,Michael Tchong

ISBN 13: 9780814472347

Format: Paperback (208 pages)
Publisher: Amacom
Published: 10 Dec 2004

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer

ISBN 13: 9780749420697

Format: Paperback (443 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997
Other Format: Paperback

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