Buy Used and New Product Management Books

Storytelling: Branding in Practice

by Klaus Fog, Christian Budtz, Baris Yakaboylu

ISBN 13: 9783540235019

Format: Hardcover (238 pages)
Publisher: Springer
Published: 06 Dec 2004

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005
Other Format: Hardcover

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Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time

by Matt Haig

ISBN 13: 9780749439279

Format: Hardcover (256 pages)
Publisher: Kogan Page
Published: 03 Apr 2003
Other Format: Paperback

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Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Hardcover

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Product Leadership: Creating and Launching Superior New Products

by Robert G. Cooper

ISBN 13: 9780738201566

Format: Paperback (336 pages)
Publisher: Perseus Books
Published: 29 Jul 1999

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The Invisible Grail

by John Simmons

ISBN 13: 9781587991561

Format: Hardcover (240 pages)
Publisher: Texere Publishing,US
Published: 12 Apr 2003

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Priceless: Turning Ordinary Products into Extraordinary Experiences

by Diana Lasalle, Terry A Britton

ISBN 13: 9781578517466

Format: Hardcover (208 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 2002

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Visualizing Project Management

by Kevin Forsberg, Hal Mooz, Howard Cotterman

ISBN 13: 9780471357605

Format: Hardcover (356 pages)
Publisher: John Wiley & Sons
Published: 03 May 2000
Other Format: Hardcover

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

ISBN 13: 9780470862117

Format: Illustrated (178 pages)
Publisher: Wiley
Published: 20 Feb 2004

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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

by James Lenskold

ISBN 13: 9780071413633

Format: Illustrated (256 pages)
Publisher: McGraw-Hill Education
Published: 16 Aug 2003

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Inside Information: Making Sense of Marketing Data

by David Smith,D. V. L. Smith,J. H. Fletcher

ISBN 13: 9780471495437

Format: Illustrated (276 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Retail Product Management: Buying and Merchandising

by Rosemary Varley

ISBN 13: 9780415216067

Format: Paperback (272 pages)
Publisher: Routledge
Published: 08 Feb 2001

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