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The Product Managers Handbook, 3E The Product Managers Handbook, 3E by Linda Gorchels

The Product Managers Handbook, 3E

by Linda Gorchels


ISBN 13: 9780071459389

Format: Hardcover (408 pages)
Publisher: McGraw-Hill Education
Published: 01 Dec 2005
Other Format: Hardcover

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig


ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005

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Product Leadership: Creating and Launching Superior New Products Product Leadership: Creating and Launching Superior New Products by Robert G. Cooper

Product Leadership: Creating and Launching Superior New Products

by Robert G. Cooper


ISBN 13: 9780738201566

Format: Paperback (336 pages)
Publisher: Perseus Books
Published: 29 Jul 1999

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The Invisible Grail The Invisible Grail by John Simmons

The Invisible Grail

by John Simmons


ISBN 13: 9781587991561

Format: Hardcover (240 pages)
Publisher: Texere Publishing,US
Published: 12 Apr 2003

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The Handbook of Brand Management: International Management Series The Handbook of Brand Management: International Management Series by David Arnold

The Handbook of Brand Management: International Management Series

by David Arnold


ISBN 13: 9780201632798

Format: Hardcover (288 pages)
Publisher: Westview Press Inc
Published: 28 Feb 1993
Other Format: Hardcover

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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands by Leslie de Chernatony

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

by Leslie de Chernatony


ISBN 13: 9780750667494

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 01 Mar 2006

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The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR by Al Ries,Laura Ries

The Fall of Advertising and the Rise of PR

by Al Ries,Laura Ries


ISBN 13: 9780060081997

Format: Illustrated (320 pages)
Publisher: HarperBus
Published: 07 Oct 2004
Other Format: Hardcover

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Consumer Psychology for Marketing Consumer Psychology for Marketing by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith

Consumer Psychology for Marketing

by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith


ISBN 13: 9781861523716

Format: Paperback (260 pages)
Publisher: Cengage Learning EMEA
Published: 25 Jun 1998
Other Format: Paperback

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Priceless: Turning Ordinary Products into Extraordinary Experiences Priceless: Turning Ordinary Products into Extraordinary Experiences by Diana Lasalle, Terry A Britton

Priceless: Turning Ordinary Products into Extraordinary Experiences

by Diana Lasalle, Terry A Britton


ISBN 13: 9781578517466

Format: Hardcover (208 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 2002

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Inside Information: Making Sense of Marketing Data Inside Information: Making Sense of Marketing Data by David Smith,D. V. L. Smith,J. H. Fletcher

Inside Information: Making Sense of Marketing Data

by David Smith,D. V. L. Smith,J. H. Fletcher


ISBN 13: 9780471495437

Format: Illustrated (276 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Retail Product Management: Buying and Merchandising Retail Product Management: Buying and Merchandising by Rosemary Varley

Retail Product Management: Buying and Merchandising

by Rosemary Varley


ISBN 13: 9780415216067

Format: Paperback (272 pages)
Publisher: Routledge
Published: 08 Feb 2001

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Innovation Management and New Product Development Innovation Management and New Product Development by Dr Paul Trott

Innovation Management and New Product Development

by Dr Paul Trott


ISBN 13: 9780273686439

Format: Paperback (558 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2004
Other Format: Paperback

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