"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
by Martin Lindstrom
ISBN 13: 9780743267847
Format: Hardcover (256 pages) Publisher: The Free Press Published: 01 Feb 2005
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The Invisible Grail
by John Simmons
ISBN 13: 9781587991561
Format: Hardcover (240 pages) Publisher: Texere Publishing,US Published: 12 Apr 2003
From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
by Leslie de Chernatony
ISBN 13: 9780750667494
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 01 Mar 2006
Inside Information: Making Sense of Marketing Data
by David Smith,D. V. L. Smith,J. H. Fletcher
ISBN 13: 9780471495437
Format: Illustrated (276 pages) Publisher: John Wiley & Sons Published: 16 Jan 2001
Retail Product Management: Buying and Merchandising
by Rosemary Varley
ISBN 13: 9780415216067
Format: Paperback (272 pages) Publisher: Routledge Published: 08 Feb 2001
Innovation Management and New Product Development
by Dr Paul Trott
ISBN 13: 9780273686439
Format: Paperback (558 pages) Publisher: Financial Times/ Prentice Hall Published: 13 Dec 2004 Other Format: Paperback
Successful Product Management (Sales & Marketing Series)
by Stephen Morse
ISBN 13: 9780749427023
Format: Paperback (164 pages) Publisher: Kogan Page Published: 28 Jun 1998 Other Format: Paperback
Winning at New Products: Accelerating the Process from Idea to Launch
by Robert G. Cooper
ISBN 13: 9780201563818
Format: Paperback (384 pages) Publisher: Perseus Books,U.S. Published: Oct 1993 Other Format: Paperback
Uncommon Practice: People Who Deliver a Great Brand Experience
by Mr Shaun Smith,Mr Andy Milligan
ISBN 13: 9780273659365
Format: Paperback (192 pages) Publisher: Financial Times/ Prentice Hall Published: 20 May 2002
Sales and Marketing the Six Sigma Way
by Tom Gorman, Michael Webb
ISBN 13: 9781419521508
Format: Hardcover (298 pages) Publisher: Kaplan Business Published: 01 Aug 2006
The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)
by Chris Macrae
ISBN 13: 9780201877434
Format: Hardcover (413 pages) Publisher: Addison Wesley Published: 03 Apr 1996
Brand Royalty: How the World's Top 100 Brands Thrive and Survive
by Matt Haig
ISBN 13: 9780749448264
Format: Paperback (329 pages) Publisher: Kogan Page Published: 03 Oct 2006