The Product Managers Handbook, 3E
by Linda Gorchels
ISBN 13: 9780071459389
Format: Hardcover (408 pages) Publisher: McGraw-Hill Education Published: 01 Dec 2005 Other Format: Hardcover
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Product Leadership: Creating and Launching Superior New Products
by Robert G. Cooper
ISBN 13: 9780738201566
Format: Paperback (336 pages) Publisher: Perseus Books Published: 29 Jul 1999
Inside Information: Making Sense of Marketing Data
by David Smith,D. V. L. Smith,J. H. Fletcher
ISBN 13: 9780471495437
Format: Illustrated (276 pages) Publisher: John Wiley & Sons Published: 16 Jan 2001
Retail Product Management: Buying and Merchandising
by Rosemary Varley
ISBN 13: 9780415216067
Format: Paperback (272 pages) Publisher: Routledge Published: 08 Feb 2001
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
by Pamela N. Danziger
ISBN 13: 9780793193073
Format: Hardcover (320 pages) Publisher: Kaplan Business Published: 01 Jan 2005
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
by Jean Noel Kapferer
ISBN 13: 9780749420697
Format: Paperback (443 pages) Publisher: Kogan Page Ltd Published: 21 Sep 1997 Other Format: Paperback
Successful Product Management (Sales & Marketing Series)
by Stephen Morse
ISBN 13: 9780749427023
Format: Paperback (164 pages) Publisher: Kogan Page Published: 28 Jun 1998 Other Format: Paperback
Winning at New Products: Accelerating the Process from Idea to Launch
ISBN 13: 9780201563818
Format: Paperback (384 pages) Publisher: Perseus Books,U.S. Published: Oct 1993 Other Format: Paperback
Sales and Marketing the Six Sigma Way
by Tom Gorman, Michael Webb
ISBN 13: 9781419521508
Format: Hardcover (298 pages) Publisher: Kaplan Business Published: 01 Aug 2006
The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)
by Chris Macrae
ISBN 13: 9780201877434
Format: Hardcover (413 pages) Publisher: Addison Wesley Published: 03 Apr 1996
The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing
by Tamara Monosoff
ISBN 13: 9780071458993
Format: Paperback (256 pages) Publisher: McGraw-Hill Contemporary Published: 01 Sep 2005
Brand Royalty: How the World's Top 100 Brands Thrive and Survive
by Matt Haig
ISBN 13: 9780749448264
Format: Paperback (329 pages) Publisher: Kogan Page Published: 03 Oct 2006