Buy Used and New Product Management Books

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005

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Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Hardcover

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The Invisible Grail

by John Simmons

ISBN 13: 9781587991561

Format: Hardcover (240 pages)
Publisher: Texere Publishing,US
Published: 12 Apr 2003

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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

by Leslie de Chernatony

ISBN 13: 9780750667494

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 01 Mar 2006

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Moment of Truth: Redefining the Marketing Agenda

by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt

ISBN 13: 9781403998965

Format: Hardcover (200 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2005

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Visualizing Project Management

by Kevin Forsberg, Hal Mooz, Howard Cotterman

ISBN 13: 9780471357605

Format: Hardcover (356 pages)
Publisher: John Wiley & Sons
Published: 03 May 2000
Other Format: Hardcover

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

ISBN 13: 9780470862117

Format: Illustrated (178 pages)
Publisher: Wiley
Published: 20 Feb 2004

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Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith,Mr Andy Milligan

ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Pocket Guide to the Marketing Plan

by Malcolm McDonald, Peter Morris, George Parkin

ISBN 13: 9780750626422

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 06 Nov 1995

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New Books Catalogue April - September 2007: The Philosophy of Branding: Great Philosophers Think Brands: 43

by Thom Braun

ISBN 13: 9780749450007

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 03 May 2007

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A Framework for Marketing Management

by Philip Kotler, Kevin Lane Keller

ISBN 13: 9780131452589

Format: Paperback (384 pages)
Publisher: Prentice Hall
Published: 18 Apr 2006

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If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

by Peter Cheverton

ISBN 13: 9780749437282

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 03 Apr 2002

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