Buy Used and New Product Management Books

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005

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Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

ISBN 13: 9781591840213

Format: Hardcover (145 pages)
Publisher: Portfolio
Published: May 2003
Other Format: Paperback

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The Invisible Grail

by John Simmons

ISBN 13: 9781587991561

Format: Hardcover (240 pages)
Publisher: Texere Publishing,US
Published: 12 Apr 2003

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"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "

by Martin Lindstrom

ISBN 13: 9780743267847

Format: Hardcover (256 pages)
Publisher: The Free Press
Published: 01 Feb 2005

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The Fall of Advertising and the Rise of PR

by Al Ries,Laura Ries

ISBN 13: 9780060081997

Format: Illustrated (320 pages)
Publisher: HarperBus
Published: 07 Oct 2004
Other Format: Hardcover

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Inside Information: Making Sense of Marketing Data

by David Smith,D. V. L. Smith,J. H. Fletcher

ISBN 13: 9780471495437

Format: Illustrated (276 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury,Stephen Fenichell

ISBN 13: 9780142001905

Format: Paperback (240 pages)
Publisher: Penguin Putnam Inc
Published: 25 Feb 2003

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The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Tom Kelley,Jonathan Littman

ISBN 13: 9780385512077

Format: Illustrated (288 pages)
Publisher: Currency
Published: 28 Nov 2008

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Innovation Management and New Product Development

by Dr Paul Trott

ISBN 13: 9780273686439

Format: Paperback (558 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2004
Other Format: Paperback

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Successful Product Management (Sales & Marketing Series)

by Stephen Morse

ISBN 13: 9780749427023

Format: Paperback (164 pages)
Publisher: Kogan Page
Published: 28 Jun 1998
Other Format: Paperback

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Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper

ISBN 13: 9780201563818

Format: Paperback (384 pages)
Publisher: Perseus Books,U.S.
Published: Oct 1993
Other Format: Paperback

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Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper

ISBN 13: 9780738204635

Format: Paperback (448 pages)
Publisher: Basic Books
Published: 03 May 2001
Other Format: Paperback

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