"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
by Martin Lindstrom
ISBN 13: 9780743267847
Format: Hardcover (256 pages) Publisher: The Free Press Published: 01 Feb 2005
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
ISBN 13: 9780749444334
Format: Paperback (272 pages) Publisher: Kogan page Published: 03 Aug 2005 Other Format: Hardcover
Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time
ISBN 13: 9780749439279
Format: Hardcover (256 pages) Publisher: Kogan Page Published: 03 Apr 2003 Other Format: Paperback
Strategic Brand Management: A European Perspective
by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson
ISBN 13: 9780273706328
Format: Paperback (856 pages) Publisher: Financial Times/ Prentice Hall Published: 08 May 2008 Other Format: Hardcover, Paperback
New Product Success Stories: Lessons from Leading Innovators (New Directions in Business)
by Nathan Thomas, Robert J. Thomas
ISBN 13: 9780471013204
Format: Hardcover (342 pages) Publisher: John Wiley & Sons, Inc. Published: 03 Dec 1994
Product Leadership: Creating and Launching Superior New Products
by Robert G. Cooper
ISBN 13: 9780738201566
Format: Paperback (336 pages) Publisher: Perseus Books Published: 29 Jul 1999
The Invisible Grail
by John Simmons
ISBN 13: 9781587991561
Format: Hardcover (240 pages) Publisher: Texere Publishing,US Published: 12 Apr 2003
From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
by Leslie de Chernatony
ISBN 13: 9780750667494
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 01 Mar 2006
Priceless: Turning Ordinary Products into Extraordinary Experiences
by Diana Lasalle, Terry A Britton
ISBN 13: 9781578517466
Format: Hardcover (208 pages) Publisher: Harvard Business School Press Published: 01 Nov 2002
Moment of Truth: Redefining the Marketing Agenda
by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt
ISBN 13: 9781403998965
Format: Hardcover (200 pages) Publisher: Palgrave Macmillan Published: 13 Dec 2005
Visualizing Project Management
by Kevin Forsberg, Hal Mooz, Howard Cotterman
ISBN 13: 9780471357605
Format: Hardcover (356 pages) Publisher: John Wiley & Sons Published: 03 May 2000 Other Format: Hardcover
Inside Information: Making Sense of Marketing Data
by David Smith,D. V. L. Smith,J. H. Fletcher
ISBN 13: 9780471495437
Format: Illustrated (276 pages) Publisher: John Wiley & Sons Published: 16 Jan 2001