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Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights by Christopher G. Pike

Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage - from Patents to Trademarks, from Copyrights to Design Rights

by Christopher G. Pike


ISBN 13: 9781857882841

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 08 Nov 2001

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig


ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005

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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands by Leslie de Chernatony

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

by Leslie de Chernatony


ISBN 13: 9780750667494

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 01 Mar 2006

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Inside Information: Making Sense of Marketing Data Inside Information: Making Sense of Marketing Data by David Smith,D. V. L. Smith,J. H. Fletcher

Inside Information: Making Sense of Marketing Data

by David Smith,D. V. L. Smith,J. H. Fletcher


ISBN 13: 9780471495437

Format: Illustrated (276 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001

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Retail Product Management: Buying and Merchandising Retail Product Management: Buying and Merchandising by Rosemary Varley

Retail Product Management: Buying and Merchandising

by Rosemary Varley


ISBN 13: 9780415216067

Format: Paperback (272 pages)
Publisher: Routledge
Published: 08 Feb 2001

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury,Stephen Fenichell

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury,Stephen Fenichell


ISBN 13: 9780142001905

Format: Paperback (240 pages)
Publisher: Penguin Putnam Inc
Published: 25 Feb 2003

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CRM Project Management: Building Realistic Expectations and Managing Risk CRM Project Management: Building Realistic Expectations and Managing Risk by Michael Gentle

CRM Project Management: Building Realistic Expectations and Managing Risk

by Michael Gentle


ISBN 13: 9780749438982

Format: Paperback (240 pages)
Publisher: Kogan Page
Published: 03 Oct 2002

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Innovation Management and New Product Development Innovation Management and New Product Development by Dr Paul Trott

Innovation Management and New Product Development

by Dr Paul Trott


ISBN 13: 9780273686439

Format: Paperback (558 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2004
Other Format: Paperback

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer


ISBN 13: 9780749420697

Format: Paperback (443 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997
Other Format: Paperback

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Winning at New Products: Accelerating the Process from Idea to Launch Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper

Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper


ISBN 13: 9780201563818

Format: Paperback (384 pages)
Publisher: Perseus Books,U.S.
Published: Oct 1993
Other Format: Paperback

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Winning at New Products: Accelerating the Process from Idea to Launch Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper

Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper


ISBN 13: 9780738204635

Format: Paperback (448 pages)
Publisher: Basic Books
Published: 03 May 2001
Other Format: Paperback

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The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit) The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit) by Chris Macrae

The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)

by Chris Macrae


ISBN 13: 9780201877434

Format: Hardcover (413 pages)
Publisher: Addison Wesley
Published: 03 Apr 1996

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