The Product Managers Handbook, 3E
by Linda Gorchels
ISBN 13: 9780071459389
Format: Hardcover (408 pages) Publisher: McGraw-Hill Education Published: 01 Dec 2005 Other Format: Hardcover
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
ISBN 13: 9780749444334
Format: Paperback (272 pages) Publisher: Kogan page Published: 03 Aug 2005
Product Leadership: Creating and Launching Superior New Products
by Robert G. Cooper
ISBN 13: 9780738201566
Format: Paperback (336 pages) Publisher: Perseus Books Published: 29 Jul 1999
The Invisible Grail
by John Simmons
ISBN 13: 9781587991561
Format: Hardcover (240 pages) Publisher: Texere Publishing,US Published: 12 Apr 2003
The Handbook of Brand Management: International Management Series
by David Arnold
ISBN 13: 9780201632798
Format: Hardcover (288 pages) Publisher: Westview Press Inc Published: 28 Feb 1993 Other Format: Hardcover
From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
by Leslie de Chernatony
ISBN 13: 9780750667494
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 01 Mar 2006
The Fall of Advertising and the Rise of PR
by Al Ries,Laura Ries
ISBN 13: 9780060081997
Format: Illustrated (320 pages) Publisher: HarperBus Published: 07 Oct 2004 Other Format: Hardcover
Consumer Psychology for Marketing
by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith
ISBN 13: 9781861523716
Format: Paperback (260 pages) Publisher: Cengage Learning EMEA Published: 25 Jun 1998 Other Format: Paperback
Priceless: Turning Ordinary Products into Extraordinary Experiences
by Diana Lasalle, Terry A Britton
ISBN 13: 9781578517466
Format: Hardcover (208 pages) Publisher: Harvard Business School Press Published: 01 Nov 2002
Inside Information: Making Sense of Marketing Data
by David Smith,D. V. L. Smith,J. H. Fletcher
ISBN 13: 9780471495437
Format: Illustrated (276 pages) Publisher: John Wiley & Sons Published: 16 Jan 2001
Retail Product Management: Buying and Merchandising
by Rosemary Varley
ISBN 13: 9780415216067
Format: Paperback (272 pages) Publisher: Routledge Published: 08 Feb 2001
Innovation Management and New Product Development
by Dr Paul Trott
ISBN 13: 9780273686439
Format: Paperback (558 pages) Publisher: Financial Times/ Prentice Hall Published: 13 Dec 2004 Other Format: Paperback