Buy Used and New Product Management Books

The Product Managers Handbook, 3E

by Linda Gorchels

ISBN 13: 9780071459389

Format: Hardcover (408 pages)
Publisher: McGraw-Hill Education
Published: 01 Dec 2005
Other Format: Hardcover

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New Product Success Stories: Lessons from Leading Innovators (New Directions in Business)

by Nathan Thomas, Robert J. Thomas

ISBN 13: 9780471013204

Format: Hardcover (342 pages)
Publisher: John Wiley & Sons, Inc.
Published: 03 Dec 1994

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Product Leadership: Creating and Launching Superior New Products

by Robert G. Cooper

ISBN 13: 9780738201566

Format: Paperback (336 pages)
Publisher: Perseus Books
Published: 29 Jul 1999

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The Invisible Grail

by John Simmons

ISBN 13: 9781587991561

Format: Hardcover (240 pages)
Publisher: Texere Publishing,US
Published: 12 Apr 2003

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Consumer Psychology for Marketing

by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith

ISBN 13: 9781861523716

Format: Paperback (260 pages)
Publisher: Cengage Learning EMEA
Published: 25 Jun 1998
Other Format: Paperback

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Moment of Truth: Redefining the Marketing Agenda

by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt

ISBN 13: 9781403998965

Format: Hardcover (200 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2005

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

ISBN 13: 9780470862117

Format: Illustrated (178 pages)
Publisher: Wiley
Published: 20 Feb 2004

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Innovation Management and New Product Development

by Dr Paul Trott

ISBN 13: 9780273686439

Format: Paperback (558 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2004
Other Format: Paperback

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer

ISBN 13: 9780749420697

Format: Paperback (443 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997
Other Format: Paperback

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Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith,Mr Andy Milligan

ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Sales and Marketing the Six Sigma Way

by Tom Gorman, Michael Webb

ISBN 13: 9781419521508

Format: Hardcover (298 pages)
Publisher: Kaplan Business
Published: 01 Aug 2006

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The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)

by Chris Macrae

ISBN 13: 9780201877434

Format: Hardcover (413 pages)
Publisher: Addison Wesley
Published: 03 Apr 1996

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