Buy Used and New Product Management Books

Branding cluster sheet: Philosophy of Branding: Great Philosophers Think Brands: 8

by Thom Braun

ISBN 13: 9780749441937

Format: Hardcover (176 pages)
Publisher: Kogan Page
Published: 26 Feb 2004
Other Format: Paperback

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Creating Passion Brands: How to Build Emotional Brand Connection with Customers

by Helen EDWARDS,Derek DAY

ISBN 13: 9780749447625

Format: Illustrated (256 pages)
Publisher: Kogan Page
Published: 03 Jan 2007

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Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith,Mr Andy Milligan

ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Sales and Marketing the Six Sigma Way

by Tom Gorman, Michael Webb

ISBN 13: 9781419521508

Format: Hardcover (298 pages)
Publisher: Kaplan Business
Published: 01 Aug 2006

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If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

by Peter Cheverton

ISBN 13: 9780749437282

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 03 Apr 2002

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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

by Radha Chadha, Paul Husband

ISBN 13: 9781904838050

Format: Hardcover (300 pages)
Publisher: Nicholas Brealey International
Published: 09 Nov 2006

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Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Hardcover

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The Invisible Grail

by John Simmons

ISBN 13: 9781587991561

Format: Hardcover (240 pages)
Publisher: Texere Publishing,US
Published: 12 Apr 2003

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Moment of Truth: Redefining the Marketing Agenda

by Alan Mitchell, Andreas Bauer, Bjoern Bloching, Kai Howaldt

ISBN 13: 9781403998965

Format: Hardcover (200 pages)
Publisher: Palgrave Macmillan
Published: 13 Dec 2005

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Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds

by David Taylor

ISBN 13: 9780470862117

Format: Illustrated (178 pages)
Publisher: Wiley
Published: 20 Feb 2004

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Innovation Management and New Product Development

by Dr Paul Trott

ISBN 13: 9780273686439

Format: Paperback (558 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2004
Other Format: Paperback

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Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO)

by Michael E. McGrath

ISBN 13: 9780071362467

Format: Illustrated (400 pages)
Publisher: McGraw Hill
Published: 16 Oct 2000

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