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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

by Dr. Richard G. Netemeyer, Dr. William O. Bearden

ISBN 13: 9780761910008

Format: Hardcover (552 pages)
Publisher: Sage Publications, Inc
Published: 29 Dec 1998

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The Oxford Textbook of Marketing

by Keith Blois

ISBN 13: 9780198775768

Format: Paperback (672 pages)
Publisher: OUP Oxford
Published: 16 Mar 2000

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Marketing Research: An Integrated Approach

by Alan Wilson

ISBN 13: 9780273651130

Format: Paperback (368 pages)
Publisher: Financial Times/ Prentice Hall
Published: 22 Nov 2002

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Business Process Management: The Third Wave

by Howard Smith, Peter Fingar

ISBN 13: 9780929652337

Format: Hardcover (311 pages)
Publisher: Meghan-Kiffer,US
Published: 28 Nov 2002

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Consumer Behaviour, 2nd Edition

by Martin M. Evans,Gordon Foxall,Ahmad Jamal

ISBN 13: 9780470994658

Format: Paperback (576 pages)
Publisher: Wiley
Published: 31 Mar 2009

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Product Strategy for High Technology Companies: Accelerating Your Business to Web Speed (MARKETING/SALES/ADV & PROMO)

by Michael E. McGrath

ISBN 13: 9780071362467

Format: Illustrated (400 pages)
Publisher: McGraw Hill
Published: 16 Oct 2000

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Consumer Behavior

by Leslie Lazar Kanuk, Leon Schiffman

ISBN 13: 9780130841292

Format: Hardcover (512 pages)
Publisher: Prentice Hall
Published: 30 Jul 1999
Other Format: Paperback

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Business Greatest Hits: A Masterclass in Modern Business Ideas

by Kevin Duncan

ISBN 13: 9781408126431

Format: Paperback (224 pages)
Publisher: A & C Black Publishers Ltd
Published: 01 Sep 2010

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New Books and Bestsellers April - September 2006: Retailization: Brand Survival in the Age of Retailer Power: 1

by Keith Lincoln,Anthony Aconis,Lars Thomassen

ISBN 13: 9780749446895

Format: Hardcover (221 pages)
Publisher: Kogan Page
Published: 03 May 2006

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Marketing Research

by Alan Wilson

ISBN 13: 9780273718703

Format: Paperback (424 pages)
Publisher: Financial Times/ Prentice Hall
Published: 14 Sep 2011

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How Cool Brands Stay Hot: Branding to Generation Y

by Joeri Van Den Bergh,Mattias Behrer

ISBN 13: 9780749462505

Format: Hardcover (272 pages)
Publisher: Kogan Page
Published: 03 Feb 2011

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Customer Satisfaction: The Customer Experience Through the Customer's Eyes

by Nigel Hill,Greg Roche & Rachel Allen

ISBN 13: 9780955416118

Format: Paperback (314 pages)
Publisher: Cogent Publishing
Published: 01 Aug 2007

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