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Creating Powerful Brands

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750659802

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 2003
Other Format: Paperback

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Design and Marketing (Graphic Designer's Library)

by Alan Swann

ISBN 13: 9780714826479

Format: Hardcover (144 pages)
Publisher: Phaidon Press Ltd
Published: 01 May 1990

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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

by Rex Briggs, Greg Stuart

ISBN 13: 9781419584336

Format: Hardcover (304 pages)
Publisher: Kaplan Business
Published: 01 Sep 2006

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Coolbrands 2006/07: An Insight into Some of Britain's Coolest Brands (Coolbrands: An Insight into Some of Britain's Coolest Brands)

by Angela Cooper

ISBN 13: 9781905652037

Format: Hardcover (208 pages)
Publisher: Superbrands Ltd
Published: 25 Sep 2006

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Advertising as Communication (Studies in Culture and Communication)

by Gillian Dyer

ISBN 13: 9780415027816

Format: Paperback (248 pages)
Publisher: Routledge
Published: 18 Nov 1982

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Grapevine: The New Art of Word-of-mouth Marketing

by John Butman, Dave Balter

ISBN 13: 9781591841104

Format: Hardcover (288 pages)
Publisher: Portfolio
Published: 30 Mar 2007

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Brand Immortality: How Brands Can Live Long and Prosper

by Hamish Pringle,Peter Field

ISBN 13: 9780749449285

Format: Hardcover (336 pages)
Publisher: Kogan Page
Published: 03 Nov 2008

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Marketing Plans (Professional Development S.)

by Malcolm McDonald

ISBN 13: 9780750622134

Format: Paperback (360 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 13 Feb 1995
Other Format: Paperback

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Consumer Behaviour Marketing Decisions: Advances and Applications in Marketing

by EAST

ISBN 13: 9780133593167

Format: Textbook Binding (384 pages)
Publisher: Financial Times/ Prentice Hall
Published: 09 Apr 1997

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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)

by Neil Rackham

ISBN 13: 9780070522350

Format: Paperback (224 pages)
Publisher: McGraw Hill
Published: 31 Jul 1996

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Advertising Antiques

by Tony Curtis

ISBN 13: 9780862481476

Format: Hardcover (160 pages)
Publisher: Lyle Publications
Published: 16 Aug 1993

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

by Adam Morgan

ISBN 13: 9780471242093

Format: Hardcover (304 pages)
Publisher: John Wiley & Sons
Published: 12 Feb 1999
Other Format: Illustrated

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