Marketing Plans

Marketing Plans

by Malcolm McDonald (Author)

Synopsis

Based on practical research in industry, this book describes the marketing planning process, how a thorough marketing audit is carried out, how strategies are evolved and costed, and how aspects such as price, distribution, information systems, and forecasting often get overlooked, yet are an integral part of the marketing plan. Aimed at students following IM Diploma, MBA, BA, BSc Business, Management and Marketing courses and practising marketers in the private and public sectors, is practical and systematic and written in a clear style with many examples and case studies.

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More Information

Format: Paperback
Pages: 224
Publisher: Butterworth-Heinemann Ltd
Published: 09 Apr 1984

ISBN 10: 0434912301
ISBN 13: 9780434912308