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Understanding Brands (Creating Success, 113)

by Peter Cheverton

ISBN 13: 9780749446659

Format: Paperback (160 pages)
Publisher: Kogan Page
Published: 03 Apr 2006

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The Art of the Label: Designs of the Times

by Robert Opie

ISBN 13: 9780671710576

Format: Paperback (144 pages)
Publisher: Simon & Schuster Ltd
Published: 20 Aug 1990
Other Format: Hardcover

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Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)

by Paul Fifield

ISBN 13: 9780750632843

Format: Paperback (352 pages)
Publisher: Butterworth-Heinemann
Published: 16 Jul 1998
Other Format: Hardcover, Paperback

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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

by Colin Gilligan, R.M.S. Wilson

ISBN 13: 9780750622448

Format: Paperback (700 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 Oct 1997
Other Format: Illustrated, Paperback

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The Language of Advertising: Written Texts (Intertext)

by Angela Goddard

ISBN 13: 9780415278034

Format: Paperback (144 pages)
Publisher: Routledge
Published: 11 Apr 2002
Other Format: Paperback

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Customers That Count: How to Build Living Relationships with Your Most Valuable Customers (Financial Times Series)

by Tony. Cram

ISBN 13: 9780273654315

Format: Hardcover (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 31 May 2001

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Harvard Business Review on Brand Management ("Harvard Business Review" Paperback S.)

by Harvard Business Review

ISBN 13: 9781578511440

Format: Paperback (204 pages)
Publisher: Harvard Business School Press
Published: 01 Aug 1999

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Pick Me: Breaking into Advertising, and StayingThere (An Adweek Book)

by Nancy Vonk

ISBN 13: 9780471715573

Format: Illustrated (240 pages)
Publisher: Wiley
Published: 13 Sep 2005

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Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans

by David Cichelli

ISBN 13: 9780071411882

Format: Hardcover (288 pages)
Publisher: McGraw-Hill Education
Published: 01 Sep 2003

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Market-Led Strategic Change: Transforming the Process of Going to Market

by Nigel F. Piercy

ISBN 13: 9780750652254

Format: Paperback (784 pages)
Publisher: A Butterworth-Heinemann Title
Published: 28 Nov 2001
Other Format: Hardcover, Paperback

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Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers

by Jeff Zabin, Gresh Brebach, Philip Kotler

ISBN 13: 9780471467618

Format: Illustrated (274 pages)
Publisher: John Wiley & Sons
Published: 27 Jan 2004

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The World's Best Known Marketing Secret

by Ivan R. Misner

ISBN 13: 9781885167378

Format: Paperback (256 pages)
Publisher: Bard Press
Published: 01 Sep 1999

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