by IvanR.Misner (Author)
This text discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan.
Format: Paperback
Pages: 256
Edition: 2nd
Publisher: Bard Press
Published: 01 Sep 1999
ISBN 10: 1885167377
ISBN 13: 9781885167378