Buy Used and New Advertising Books

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Terry Hunt

ISBN 13: 9780749447526

Format: Hardcover (304 pages)
Publisher: Kogan Page
Published: 03 Nov 2006
Other Format: Illustrated

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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

by Anne Gregory

ISBN 13: 9780749429911

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 11 Jan 2000

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What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep)

by Wolfram Woerdemann

ISBN 13: 9780471720256

Format: Illustrated (240 pages)
Publisher: John Wiley & Sons
Published: 06 Jun 2000

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005
Other Format: Hardcover

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Advertising (Frameworks Series)

by Frank Jefkins, Daniel Yadin

ISBN 13: 9780273634355

Format: Paperback (416 pages)
Publisher: Financial Times/ Prentice Hall
Published: 22 Feb 2000
Other Format: Paperback

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Integrated Marketing Communications

by Tony Yeshin

ISBN 13: 9780750619233

Format: Student Edition (372 pages)
Publisher: Routledge
Published: 11 Dec 1998

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Postmodern Marketing Two: Telling Tales

by Stephen Brown

ISBN 13: 9781861520180

Format: Paperback (332 pages)
Publisher: Thomson Learning
Published: 20 Nov 1997

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101 Ways to Promote Your Business

by Godfrey Harris,Gregory Harris

ISBN 13: 9780749418441

Format: Paperback (96 pages)
Publisher: Kogan Page Ltd
Published: 31 Dec 1995

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Think Like Your Customer: A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy (MARKETING/SALES/ADV & PROMO)

by Bill Stinnett

ISBN 13: 9780071441889

Format: Illustrated (288 pages)
Publisher: McGraw-Hill
Published: 01 Nov 2004

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Pitch Perfect: Feel the Impact of a Winning Sales Approach

by John Moon,John Leach

ISBN 13: 9781841125817

Format: Illustrated (236 pages)
Publisher: John Wiley & Sons
Published: 19 Dec 2003

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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci

ISBN 13: 9780470051054

Format: Hardcover (320 pages)
Publisher: John Wiley & Sons
Published: 18 May 2007

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Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers

by Josh Gordon

ISBN 13: 9780814479254

Format: Paperback (224 pages)
Publisher: Amacom
Published: 01 Jan 1997

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