Advertising (Frameworks Series)

by Frank Jefkins (Author)

• Used

  Paperback
  1998

  $6.23

  Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

• Used

  Paperback
  1973

  $3.25