Advertising (Frameworks Series)

Advertising (Frameworks Series)

by Frank Jefkins (Author)

Synopsis

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

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Quantity

3 in stock

More Information

Format: Paperback
Pages: 384
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 25 Aug 1998

ISBN 10: 0273634143
ISBN 13: 9780273634140