Winning at New Products: Accelerating the Process from Idea to Launch
by Robert G. Cooper
ISBN 13: 9780201563818
Format: Paperback (384 pages) Publisher: Perseus Books,U.S. Published: Oct 1993 Other Format: Paperback
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Branding @ The Digital Age : Herb Meyers and Richard Gerstman
by etc., Herbert M. Meyers, Richard Gerstman
ISBN 13: 9780333947692
Format: Hardcover (192 pages) Publisher: Palgrave Macmillan Published: 14 Sep 2001
Successful Marketing Communications: A Practical Guide to Planning and Implementation (CIM Advanced Certificate Workbook S.)
by Cathy Ace
ISBN 13: 9780750650274
Format: Paperback (210 pages) Publisher: A Butterworth-Heinemann Title Published: 29 Aug 2001
Celebrity Sells
by Hamish Pringle
ISBN 13: 9780470868508
Format: Illustrated (340 pages) Publisher: Wiley Published: 23 Apr 2004
Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title
by Sunny Crouch, Matthew Housden
ISBN 13: 9780750604888
Format: Paperback (336 pages) Publisher: A Butterworth-Heinemann Title Published: 23 Oct 1996 Other Format: Paperback
Powerlines: Words that Sell Brands, Grip Fans, and Sometimes Change History (Bloomberg)
by Steve Cone
ISBN 13: 9781576603048
Format: Hardcover (288 pages) Publisher: Bloomberg Press Published: 03 Jun 2008
What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
by David Freemantle
ISBN 13: 9781857882063
Format: Paperback (288 pages) Publisher: Nicholas Brealey Publishing Published: 18 Nov 1999 Other Format: Hardcover
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers
by Gerry McGovern, Rob Norton, Catherine O'Dowd
ISBN 13: 9780273656050
Format: Paperback (256 pages) Publisher: Financial Times/ Prentice Hall Published: 17 Oct 2001
Twentieth-century Advertising
by Dave Saunders
ISBN 13: 9781858685205
Format: Hardcover (256 pages) Publisher: Carlton Books Ltd Published: 29 Oct 1999
Sponsorship Seeker's Toolkit
by Anne-Marie Grey, Kim Skildum-Reid
ISBN 13: 9780074707074
Format: Paperback (203 pages) Publisher: McGraw-Hill Inc.,US Published: 31 Aug 1999 Other Format: Paperback
Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want: Unconventional Weapons and Tactics to Get What You Want (Guerrilla Marketing Series)
by Conrad Levinson
ISBN 13: 9780471330219
Format: Paperback (292 pages) Publisher: Wiley Published: 23 Apr 1999
1001 Ideas to Create Retail Excitement
by Edgar A. Falk
ISBN 13: 9780132923934
Format: Paperback (320 pages) Publisher: NYIF Published: Jun 1994 Other Format: Paperback