What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage

by David Freemantle (Author)

Synopsis

Based on an in-depth study of companies across 19 countries, this is a guide to making customers like your company more by adding emotional value to your front-line employees, that is, by developing their emotional connection, integrity and creativity.

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More Information

Format: Hardcover
Pages: 256
Edition: 1st Edition
Publisher: Nicholas Brealey Publishing
Published: 15 Sep 1998

ISBN 10: 1857882016
ISBN 13: 9781857882018