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The Marketing Plan in Colour (Chartered Institute of Marketing)

by Malcolm McDonald,Peter Morris

ISBN 13: 9780750647595

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann
Published: 08 May 2000
Other Format: Paperback

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Disruption: Overturning Conventions and Shaking Up the Marketplace (An Adweek Book)

by Jean-Marie Dru

ISBN 13: 9780471190844

Format: Hardcover (256 pages)
Publisher: John Wiley & Sons Inc
Published: 06 Feb 1997

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The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald

ISBN 13: 9780750653879

Format: Illustrated (240 pages)
Publisher: Butterworth-Heinemann
Published: 17 Jul 2002

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Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become Indispensable to Your Customers

by Mark Shonka,Dan Kosch

ISBN 13: 9780793154708

Format: Illustrated (304 pages)
Publisher: Kaplan Test Prep
Published: 16 Sep 2002

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)

by Terence A. Shimp, M.Wayne Delozier

ISBN 13: 9780030211133

Format: Hardcover (674 pages)
Publisher: Cengage Learning
Published: 01 Sep 1999
Other Format: Hardcover

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Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

by Darren Bridger, David Lewis

ISBN 13: 9781857882469

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 24 Feb 2000
Other Format: Paperback

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Creating Powerful Brands (CIM Professional Development)

by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald

ISBN 13: 9780750622400

Format: Paperback (384 pages)
Publisher: A Butterworth-Heinemann Title
Published: Apr 1998
Other Format: Paperback

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Marketing Planning for Services (CIM Professional Development)

by Adrian Payne

ISBN 13: 9780750630221

Format: Paperback (376 pages)
Publisher: Routledge
Published: 17 Jun 1996
Other Format: Hardcover

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Why People Don't Buy Things: Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales

by Harry Washburn

ISBN 13: 9780738201573

Format: Paperback (211 pages)
Publisher: Basic Books
Published: 17 Dec 1999

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Integrated Marketing Communications

by David Pickton,Dr Amanda Broderick

ISBN 13: 9780273625131

Format: Paperback (784 pages)
Publisher: Financial Times/ Prentice Hall
Published: 30 Aug 2000
Other Format: Paperback

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Press Here!: Managing the Media for Free Publicity

by Annie Gurton

ISBN 13: 9780273653844

Format: Paperback (349 pages)
Publisher: Prentice Hall
Published: 10 Aug 2001
Other Format: Paperback

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Retail Marketing

by Malcolm Sullivan

ISBN 13: 9781861526021

Format: Paperback (368 pages)
Publisher: Cengage Learning
Published: 28 Mar 2002

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