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Always On: Advertising, Marketing, And Media In An Era Of Consumer Control (Strategy + Business)

by Christopher Vollmer,Geoffrey Precourt

ISBN 13: 9780071508285

Format: Illustrated (224 pages)
Publisher: McGraw-Hill
Published: 25 Mar 2008

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Marketing Management: Analysis, Planning, Implementation and Control (The Prentice-Hall Series in Marketing)

by Philip Kotler

ISBN 13: 9780137228515

Format: Hardcover (816 pages)
Publisher: Prentice Hall
Published: 22 Oct 1993
Other Format: Hardcover, Paperback

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

by Adam Morgan

ISBN 13: 9780471242093

Format: Hardcover (304 pages)
Publisher: John Wiley & Sons
Published: 12 Feb 1999
Other Format: Illustrated

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Business Cards: The Art of Saying Hello: No. 1

by Liz Farrelly,Mike Dorrian

ISBN 13: 9781856693868

Format: Audiobook::Import (272 pages)
Publisher: Brp
Published: 01 Nov 2004

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Branding for Nonprofits

by D.K. Holland

ISBN 13: 9781581154344

Format: Paperback (208 pages)
Publisher: Allworth Press,U.S.
Published: 31 Mar 2006

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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

by Philip Kotler

ISBN 13: 9780471455165

Format: Illustrated (224 pages)
Publisher: Wiley
Published: 19 Sep 2003

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The Streetcorner Strategy for Winning Local Markets

by Robert E. Hall

ISBN 13: 9781885167026

Format: Paperback (288 pages)
Publisher: Bard Press
Published: 29 Jun 1999
Other Format: Hardcover

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Advertising Uneasy Persuasion: Its Dubious Impact on American Society (Communication and Society)

by Michael Schudson

ISBN 13: 9780415084994

Format: Paperback (336 pages)
Publisher: Routledge
Published: 31 Mar 1993

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Brand Spirit: How Cause Related Marketing Builds Brands

by Hamish Pringle,Marjorie Thompson

ISBN 13: 9780471499442

Format: Paperback (306 pages)
Publisher: John Wiley & Sons
Published: 17 Jan 2001
Other Format: Hardcover

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Copywriting (Teach Yourself)

by Jonathan Gabay

ISBN 13: 9780340654774

Format: Paperback (329 pages)
Publisher: Teach Yourself
Published: 12 Jun 1996
Other Format: Paperback

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Total Relationship Marketing: Rethinking Marketing Management

by Evert Gummesson

ISBN 13: 9780750654074

Format: Paperback (350 pages)
Publisher: A Butterworth-Heinemann Title
Published: 22 Jul 2002

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Global Brand Strategy: Unlocking Branding Potential Across Countries Cultures and Markets

by Sicco Van Gelder

ISBN 13: 9780749440237

Format: Hardcover (272 pages)
Publisher: Kogan Page
Published: 05 Sep 2003

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