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Marketing Professional Services: Forward-thinking Strategies for Boosting Your Business, Your Image, and Your Profits

by Philip Kotler

ISBN 13: 9780735201798

Format: Hardcover (432 pages)
Publisher: Prentice Hall
Published: 12 Aug 2002

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Marketing Research

by David A. Aaker,V. Kumar,George S. Day

ISBN 13: 9780471552543

Format: Paperback (800 pages)
Publisher: John Wiley & Sons
Published: 04 May 1995
Other Format: Hardcover

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Big Brands, Big Trouble: Lessons Learned the Hard Way

by Jack Trout

ISBN 13: 9780471414322

Format: Hardcover (240 pages)
Publisher: John Wiley & Sons
Published: 12 Oct 2001

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The Complete Idiot's Guide to Marketing Basics (Complete idiot's guides)

by Sarah White

ISBN 13: 9780028614908

Format: Paperback (448 pages)
Publisher: Imprint Unknown
Published: 19 Mar 1997

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Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

by Darren Bridger, David Lewis

ISBN 13: 9781857882469

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 24 Feb 2000
Other Format: Paperback

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Creating Powerful Brands (CIM Professional Development)

by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald

ISBN 13: 9780750622400

Format: Paperback (384 pages)
Publisher: A Butterworth-Heinemann Title
Published: Apr 1998
Other Format: Paperback

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The Customer Service Planner: Published in association with the Chartered Institute of Marketing (Marketing Series: Practitioner)

by Martin Christopher

ISBN 13: 9780750617109

Format: Paperback (125 pages)
Publisher: A Butterworth-Heinemann Title
Published: 11 Oct 1993

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)

by Terence A. Shimp, M.Wayne Delozier

ISBN 13: 9780030211133

Format: Hardcover (674 pages)
Publisher: Cengage Learning
Published: 01 Sep 1999
Other Format: Hardcover

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Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become Indispensable to Your Customers

by Mark Shonka,Dan Kosch

ISBN 13: 9780793154708

Format: Illustrated (304 pages)
Publisher: Kaplan Test Prep
Published: 16 Sep 2002

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Reinventing the Brand

by Jean-Noël KAPFERER

ISBN 13: 9780749435936

Format: Paperback (240 pages)
Publisher: Kogan Page
Published: 01 Jul 2001

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The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald

ISBN 13: 9780750653879

Format: Illustrated (240 pages)
Publisher: Butterworth-Heinemann
Published: 17 Jul 2002

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Priceless: Turning Ordinary Products into Extraordinary Experiences

by Diana Lasalle, Terry A Britton

ISBN 13: 9781578517466

Format: Hardcover (208 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 2002

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