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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) by Teressa Iezzi,n/a n/a

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

by Teressa Iezzi,n/a n/a


ISBN 13: 9780230613881

Format: Paperback (224 pages)
Publisher: Palgrave Macmillan
Published: 14 Jan 2011

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The Public Relations Handbook (Media Practice) The Public Relations Handbook (Media Practice) by Alison Theaker

The Public Relations Handbook (Media Practice)

by Alison Theaker


ISBN 13: 9780415213349

Format: Paperback (304 pages)
Publisher: Routledge
Published: 24 May 2001
Other Format: Paperback

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Advertising Antiques Advertising Antiques by Tony Curtis

Advertising Antiques

by Tony Curtis


ISBN 13: 9780862481476

Format: Hardcover (160 pages)
Publisher: Lyle Publications
Published: 16 Aug 1993

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The Advertising Handbook (Media Practice) The Advertising Handbook (Media Practice) by Sean Brierley

The Advertising Handbook (Media Practice)

by Sean Brierley


ISBN 13: 9780415243926

Format: Paperback (320 pages)
Publisher: Routledge
Published: 22 Nov 2001

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Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) by Adrian Payne,Martin Christopher,Helen Peck,Moira Clark

Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)

by Adrian Payne,Martin Christopher,Helen Peck,Moira Clark


ISBN 13: 9780750640176

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Mar 1998

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Customer Satisfaction is Worthless Customer Loyalty is Priceless Customer Satisfaction is Worthless Customer Loyalty is Priceless by Jeffrey Gitomer

Customer Satisfaction is Worthless Customer Loyalty is Priceless

by Jeffrey Gitomer


ISBN 13: 9781885167309

Format: Hardcover (288 pages)
Publisher: Capstone
Published: 01 Sep 1999

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Understanding Marketing Understanding Marketing by Mark Davies

Understanding Marketing

by Mark Davies


ISBN 13: 9780134904672

Format: Textbook Binding (400 pages)
Publisher: Financial Times/ Prentice Hall
Published: 26 Sep 1997

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Marketing Plans: How to Prepare Them, How to Use Them Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them

by Malcolm McDonald


ISBN 13: 9780750656252

Format: Paperback (664 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 25 Apr 2002
Other Format: Paperback

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Lovemarks: The Future Beyond Brands Lovemarks: The Future Beyond Brands by Kevin Roberts

Lovemarks: The Future Beyond Brands

by Kevin Roberts


ISBN 13: 9781576872048

Format: Hardcover (215 pages)
Publisher: powerHouse Books,U.S.
Published: 01 Apr 2004

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Differentiate or Die: Survival in Our Era of Killer Competition Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout

Differentiate or Die: Survival in Our Era of Killer Competition

by Jack Trout


ISBN 13: 9780471028925

Format: Paperback (240 pages)
Publisher: John Wiley & Sons
Published: 05 Oct 2001
Other Format: Hardcover

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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (MARKETING/SALES/ADV & PROMO) Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (MARKETING/SALES/ADV & PROMO) by Rick Page

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (MARKETING/SALES/ADV & PROMO)

by Rick Page


ISBN 13: 9780071418713

Format: Illustrated (192 pages)
Publisher: McGrawHill Education
Published: 14 Apr 2003
Other Format: Hardcover

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