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Consumer Behavior: A Framework

by John C. Mowen, Michael S. Minor

ISBN 13: 9780130169723

Format: Paperback (354 pages)
Publisher: Prentice Hall
Published: 20 Jul 2000

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Key Account Management and Planning

by Noel Capon

ISBN 13: 9780743211888

Format: Hardcover (480 pages)
Publisher: Simon & Schuster Ltd
Published: 19 Aug 2002

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Warp-speed Branding: The Impact of Technology on Marketing (Adweek Magazine Series)

by Agnieszka Winkler

ISBN 13: 9780471295556

Format: Hardcover (244 pages)
Publisher: John Wiley & Sons
Published: 29 Jul 1999

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Guerrilla Marketing in 30 Days

by Jay Conrad Levinson

ISBN 13: 9781932531299

Format: Roughcut (240 pages)
Publisher: Entrepreneur Press
Published: 01 Mar 2005

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Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers (MARKETING/SALES/ADV & PROMO)

by . Gerald Michaelson

ISBN 13: 9780071427319

Format: Paperback (256 pages)
Publisher: McGrawHill Education
Published: 10 Nov 2003

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Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe,Sergio Zyman

ISBN 13: 9781581150780

Format: Hardcover (319 pages)
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002

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Cont Adv

by Arens

ISBN 13: 9780256134124

Format: Hardcover (571 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Oct 1993

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Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine (52 Brilliant Ideas)

by Jon Smith

ISBN 13: 9781905940981

Format: Paperback (176 pages)
Publisher: Infinite Ideas Limited
Published: 30 Nov 2008

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Complete Publicity Plans (Streetwise)

by Sandra L. Beckwith

ISBN 13: 9781580627719

Format: Paperback (352 pages)
Publisher: Adams Media Corporation
Published: 01 Jan 2004

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Excellence in Advertising: The Ipa Guide to Best Practice (Chartered Institute of Marketing (Paperback))

by Leslie Butterfield

ISBN 13: 9780750644792

Format: Paperback (328 pages)
Publisher: Routledge
Published: 24 Sep 1999
Other Format: Paperback

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The Lovemarks Effect: Winning In The Consumer Revolution

by Kevin Roberts

ISBN 13: 9781576872673

Format: Hardcover (264 pages)
Publisher: Powerhouse Cultural Entertainment Books
Published: 08 Mar 2006

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Marketing Plans: How to prepare them, how to use them

by Malcolm McDonald

ISBN 13: 9780750683869

Format: Paperback (704 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 13 Mar 2007
Other Format: Paperback

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