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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005
Other Format: Hardcover

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Marketing Outrageously

by Jon Spoelstra

ISBN 13: 9781885167507

Format: Hardcover (256 pages)
Publisher: Bard Press
Published: Jun 2001

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Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time

by Matt Haig

ISBN 13: 9780749439279

Format: Hardcover (256 pages)
Publisher: Kogan Page
Published: 03 Apr 2003
Other Format: Paperback

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Advertising (Frameworks Series)

by Frank Jefkins, Daniel Yadin

ISBN 13: 9780273634355

Format: Paperback (416 pages)
Publisher: Financial Times/ Prentice Hall
Published: 22 Feb 2000
Other Format: Paperback

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The Fine Art of Advertising

by Barry Hoffman

ISBN 13: 9781584792222

Format: Hardcover (144 pages)
Publisher: Stewart, Tabori & Chang Inc
Published: 27 May 2003

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Integrated Marketing Communications

by Tony Yeshin

ISBN 13: 9780750619233

Format: Student Edition (372 pages)
Publisher: Routledge
Published: 11 Dec 1998

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Advertising and Popular Culture: 5 (Feminist Perspective on Communication)

by Jib Fowles

ISBN 13: 9780803954830

Format: Illustrated (300 pages)
Publisher: Sage Publications, Inc
Published: 04 Mar 1996

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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

by Markus Ståhlberg,Ville Maila

ISBN 13: 9780749457020

Format: Hardcover (256 pages)
Publisher: Kogan Page
Published: 03 Nov 2009

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Decent Exposure: How to Manage Your Own Publicity and Get it Right

by Vincent Yearley

ISBN 13: 9780749401085

Format: Paperback (144 pages)
Publisher: Kogan Page Ltd
Published: 02 Mar 1991

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The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know

by Robert Solomon

ISBN 13: 9781427796714

Format: Hardcover (208 pages)
Publisher: Kaplan Trade
Published: 01 Jan 2008

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Advertising and Promotion: An Integrated Marketing Communications Approach

by Christopher E. Hackley

ISBN 13: 9781849201469

Format: Paperback (360 pages)
Publisher: Sage Publications Ltd
Published: 15 Feb 2010

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Food Service Professionals Guide to Restaurant Marketing and Advertising: For Just a Few Dollars a Day (Food Service Professionals Guide to)

by Amy S. Jorgensen

ISBN 13: 9780910627139

Format: Paperback (144 pages)
Publisher: Atlantic Publishing Co
Published: 09 Jul 2007

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