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Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)

by Adrian Payne,Martin Christopher,Helen Peck,Moira Clark

ISBN 13: 9780750640176

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Mar 1998

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Advertising and Promotion: An Integrated Marketing Communications Approach

by Christopher E. Hackley

ISBN 13: 9781849201469

Format: Paperback (360 pages)
Publisher: Sage Publications Ltd
Published: 15 Feb 2010

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Emotional Capital: Capturing Hearts and Minds to Create Lasting Business Success (Capstone Paperbacks S.)

by Kevin Thomson

ISBN 13: 9781841120980

Format: Paperback (366 pages)
Publisher: Capstone
Published: 21 Aug 2000
Other Format: Hardcover

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Advertising and Popular Culture: 5 (Feminist Perspective on Communication)

by Jib Fowles

ISBN 13: 9780803954830

Format: Illustrated (300 pages)
Publisher: Sage Publications, Inc
Published: 04 Mar 1996

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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

by Jack Mitchell

ISBN 13: 9781401300340

Format: Hardcover (304 pages)
Publisher: Hachette USA
Published: 11 Jun 2003

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Scoring Points: How Tesco Continues to Win Customer Loyalty

by Terry Hunt

ISBN 13: 9780749447526

Format: Hardcover (304 pages)
Publisher: Kogan Page
Published: 03 Nov 2006
Other Format: Illustrated

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Fundamentals and Practice of Marketing (Chartered Institute of Marketing)

by John Wilmshurst MA; FCAM; FCIM, Adrian Mackay

ISBN 13: 9780750654494

Format: Paperback (392 pages)
Publisher: A Butterworth-Heinemann Title
Published: 06 Aug 2002
Other Format: Paperback

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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

by Anne Gregory

ISBN 13: 9780749429911

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 11 Jan 2000

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What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep)

by Wolfram Woerdemann

ISBN 13: 9780471720256

Format: Illustrated (240 pages)
Publisher: John Wiley & Sons
Published: 06 Jun 2000

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005
Other Format: Hardcover

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Brand Failures: The Truth About The 100 Biggest Branding Mistakes Of All Time

by Matt Haig

ISBN 13: 9780749439279

Format: Hardcover (256 pages)
Publisher: Kogan Page
Published: 03 Apr 2003
Other Format: Paperback

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Advertising (Frameworks Series)

by Frank Jefkins, Daniel Yadin

ISBN 13: 9780273634355

Format: Paperback (416 pages)
Publisher: Financial Times/ Prentice Hall
Published: 22 Feb 2000
Other Format: Paperback

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