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The Complete Idiot's Guide to Marketing Basics (Complete idiot's guides)

by Sarah White

ISBN 13: 9780028614908

Format: Paperback (448 pages)
Publisher: Imprint Unknown
Published: 19 Mar 1997

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Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

by Darren Bridger, David Lewis

ISBN 13: 9781857882469

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 24 Feb 2000
Other Format: Paperback

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Creating Powerful Brands (CIM Professional Development)

by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald

ISBN 13: 9780750622400

Format: Paperback (384 pages)
Publisher: A Butterworth-Heinemann Title
Published: Apr 1998
Other Format: Paperback

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Customer Centered Selling: Eight Steps to Success from the World's Best Sales Force

by Robert L. Jolles

ISBN 13: 9780684843902

Format: Hardcover (288 pages)
Publisher: Simon & Schuster Ltd
Published: 06 Jul 1998
Other Format: Paperback

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Marketing Planning for Services (CIM Professional Development)

by Adrian Payne

ISBN 13: 9780750630221

Format: Paperback (376 pages)
Publisher: Routledge
Published: 17 Jun 1996
Other Format: Hardcover

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The Customer Service Planner: Published in association with the Chartered Institute of Marketing (Marketing Series: Practitioner)

by Martin Christopher

ISBN 13: 9780750617109

Format: Paperback (125 pages)
Publisher: A Butterworth-Heinemann Title
Published: 11 Oct 1993
Other Format: Hardcover

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Getting to Closed: A Proven Programme to Accelerate the Sales Cycle and Increase Commissions

by Stephan Schiffman

ISBN 13: 9780793153893

Format: Paperback (224 pages)
Publisher: Kaplan Business
Published: 12 Jun 2002

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Advertising in a Recession: The Benefits of Investing for the Long Term

by Patrick Barwise

ISBN 13: 9781841160436

Format: Paperback (135 pages)
Publisher: World Advertising Research Center
Published: 01 Jul 1999

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)

by Terence A. Shimp, M.Wayne Delozier

ISBN 13: 9780030211133

Format: Hardcover (674 pages)
Publisher: Cengage Learning
Published: 01 Sep 1999
Other Format: Hardcover

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The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald

ISBN 13: 9780750653879

Format: Illustrated (240 pages)
Publisher: Butterworth-Heinemann
Published: 17 Jul 2002

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

by Ron Willingham

ISBN 13: 9780385509565

Format: Illustrated (240 pages)
Publisher: Crown Currency
Published: 28 Jul 2003

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Priceless: Turning Ordinary Products into Extraordinary Experiences

by Diana Lasalle, Terry A Britton

ISBN 13: 9781578517466

Format: Hardcover (208 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 2002

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