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Lights! Camera! Advertising!

by etc., Joy Satterwhite, Al Satterwhite

ISBN 13: 9780817442071

Format: Paperback (144 pages)
Publisher: Amphoto Books
Published: Feb 1992

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Advertising Management: United States Edition

by David A. Aaker, Rajeev Batra, John G. Myers

ISBN 13: 9780133057157

Format: Hardcover (754 pages)
Publisher: Prentice Hall
Published: 12 Dec 1995

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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

by Gerry McGovern, Rob Norton

ISBN 13: 9780273656043

Format: Paperback (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 15 Oct 2001

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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

by Bernd H. Schmitt,Alex Simonson

ISBN 13: 9780684826554

Format: Hardcover (256 pages)
Publisher: Simon & Schuster
Published: 03 Nov 1997

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

by Thomas Nagle

ISBN 13: 9780130262486

Format: Hardcover (398 pages)
Publisher: Routledge
Published: 31 Oct 2001
Other Format: Hardcover

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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

by Jack Mitchell

ISBN 13: 9781401300340

Format: Hardcover (304 pages)
Publisher: Hachette USA
Published: 11 Jun 2003

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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)

by Anne Gregory

ISBN 13: 9780749429911

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 11 Jan 2000

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Unique, Now or Never: The Brand is the Company Driver in the New Value Economy

by Jesper Kunde

ISBN 13: 9780273659624

Format: Hardcover (352 pages)
Publisher: Financial Times/ Prentice Hall
Published: 29 Apr 2002

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Fundamentals and Practice of Marketing (Chartered Institute of Marketing)

by John Wilmshurst MA; FCAM; FCIM, Adrian Mackay

ISBN 13: 9780750654494

Format: Paperback (392 pages)
Publisher: A Butterworth-Heinemann Title
Published: 06 Aug 2002
Other Format: Paperback

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Scoring Points: How Tesco Continues to Win Customer Loyalty

by Terry Hunt

ISBN 13: 9780749447526

Format: Hardcover (304 pages)
Publisher: Kogan Page
Published: 03 Nov 2006
Other Format: Illustrated

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What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep)

by Wolfram Woerdemann

ISBN 13: 9780471720256

Format: Illustrated (240 pages)
Publisher: John Wiley & Sons
Published: 06 Jun 2000

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005
Other Format: Hardcover

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