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Best Ads: Shock in Advertising

by Dave Saunders

ISBN 13: 9780713479041

Format: Hardcover (128 pages)
Publisher: Batsford Ltd
Published: 05 Sep 1996

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Strategic Marketing Planning and Control (CIM Student S.)

by Graeme Drummond,John Ensor

ISBN 13: 9780750644822

Format: Paperback (176 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 1999
Other Format: Paperback

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

by Thomas Nagle, Reed Holden

ISBN 13: 9780136693765

Format: Hardcover (409 pages)
Publisher: Prentice Hall
Published: 13 May 1994

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Marketing: Origins, Concepts and Environment

by Wright

ISBN 13: 9781861525260

Format: Paperback (320 pages)
Publisher: Thomson Learning
Published: 26 Aug 1999

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Twentieth-century Advertising

by Dave Saunders

ISBN 13: 9781858685205

Format: Hardcover (256 pages)
Publisher: Carlton Books Ltd
Published: 29 Oct 1999
Other Format: Hardcover

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Managing the Customer Experience: Turning Customers into Advocates

by Mr Shaun Smith,Joe Wheeler

ISBN 13: 9780273661955

Format: Paperback (272 pages)
Publisher: Financial Times/ Prentice Hall
Published: 04 Sep 2002

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Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)

by John L. Mariotti

ISBN 13: 9781841120393

Format: Paperback (256 pages)
Publisher: Capstone
Published: 01 Oct 1999

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Marketing Communications: A European Perspective

by Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh

ISBN 13: 9780273685005

Format: Paperback (578 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Feb 2004
Other Format: Paperback

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Discourse of Advertising (Interface)

by Guy Cook

ISBN 13: 9780415041713

Format: Paperback (272 pages)
Publisher: Routledge
Published: 26 Nov 1992

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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability

by James Lenskold

ISBN 13: 9780071413633

Format: Illustrated (256 pages)
Publisher: McGraw-Hill Education
Published: 16 Aug 2003

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Advertising and Promotion: An Integrated Marketing Communications Perspective

by George Belch,Michael Belch

ISBN 13: 9780071284400

Format: Paperback (864 pages)
Publisher: McGraw-Hill Education
Published: 01 Aug 2008

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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands

by Martin Lindstrom, Patricia B. Seybold

ISBN 13: 9780749438678

Format: Hardcover (320 pages)
Publisher: Kogan Page Ltd
Published: 20 Feb 2003

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