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Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)

Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)

by JohnL.Mariotti (Author)

Synopsis

The rules of branding are changing by the minute - smart advice to keep yours on top.

$3.25

Save:$13.05 (80%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 256
 Publisher: Capstone
Published: 01 Oct 1999
ISBN 10: 1841120391
ISBN 13: 9781841120393

Author Bio
John L. Mariotti is President and CEO of The Enterprise Group, time-shared executive advisors. An experienced executive, and formerly President of Huffy Bicycles and Rubbermaid Office Products Group, Mariotti is also management columnist for IndustryWeek magazine, and author of The Power of Partnerships (Blackwell 1996) and The Shape Shifters: Continuous Change for Competitive Advantage (Wiley 1997). He is an internationally recognized speaker and consultant, a guest lecturer at the University of Tennessee College of Business, who also serves as a board advisor to Henkel-Manco, and a Director of HomeCare Industries. Mariotti holds Bachelors and Masters degrees in Engineering. His web address is www.shape-shifters.com