Buy Used and New Malcolm Mc Donald Books

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Malcolm McDonald

ISBN 13: 9780749451493

Format: Paperback (208 pages)
Publisher: Kogan Page
Published: 03 Nov 2007

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How Come Your Marketing Plans Aren't Working ?: The Essential Guide to Marketing Planning (If You're So Brilliant)

by Malcolm Mcdonald

ISBN 13: 9780749437268

Format: Paperback (208 pages)
Publisher: Kogan Page
Published: 03 Apr 2002

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Marketing Plans

by Malcolm McDonald

ISBN 13: 9780750601078

Format: Paperback (230 pages)
Publisher: Butterworth-Heinemann
Published: 01 Mar 1991
Other Format: Paperback

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Marketing in a Nutshell: Key concepts for non-specialists

by Malcolm McDonald, Mike Meldrum

ISBN 13: 9780750681339

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 09 Jan 2007

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Selling Services and Products: A Pictorial Guide for Managers

by Malcolm McDonald, Peter Morris

ISBN 13: 9780750619585

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 15 Jul 1994

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The Marketing Planner (Marketing Series: Practitioner)

by Malcolm McDonald

ISBN 13: 9780750600941

Format: Hardcover (160 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 16 Dec 1991
Other Format: Paperback

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Key Account Management: The Route to Profitable Key Supplier Status

by Malcolm McDonald, Peter Cheverton

ISBN 13: 9780749430986

Format: Paperback (256 pages)
Publisher: Kogan Page Ltd
Published: 01 Oct 1999

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Marketing Due Diligence: Reconnecting Strategy to Share Price

by Keith Ward, Malcolm McDonald, Brian Smith

ISBN 13: 9780750667272

Format: Paperback (300 pages)
Publisher: A Butterworth-Heinemann Title
Published: 17 Oct 2005
Other Format: Illustrated

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The Who's Who of Leeds United (Whos Who of)

by Malcolm McDonald, Martin Jarred

ISBN 13: 9781859836316

Format: Hardcover (256 pages)
Publisher: Breedon Books Publishing Co Ltd
Published: 01 Aug 2008

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Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

by Peter Cheverton

ISBN 13: 9780749433550

Format: Paperback (384 pages)
Publisher: Kogan Page
Published: 01 Nov 2000

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Marketing Accountability: How to Measure Marketing Effectiveness

by Malcolm McDonald, Peter Mouncey

ISBN 13: 9780749453862

Format: Hardcover (400 pages)
Publisher: Kogan Page
Published: 03 May 2009

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Pocket Guide to the Marketing Plan

by Malcolm McDonald, Peter Morris, George Parkin

ISBN 13: 9780750626422

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 06 Nov 1995

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