Marketing Plans

by Malcolm Mc Donald (Author)

• Used

  Paperback
  1991

  $5.24

• Used

  Paperback
  1995

  $4.92

  This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.