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The Eleventh Commandment: Transforming to "Own" Customers

by Sandra Vandermerwe

ISBN 13: 9780471958239

Format: Hardcover (262 pages)
Publisher: Wiley
Published: 05 Jun 1996

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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

by Sandra Vandermerwe

ISBN 13: 9781857882414

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 27 May 1999
Other Format: Illustrated

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Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

by Sandra Vandermerwe

ISBN 13: 9781861563071

Format: Illustrated (314 pages)
Publisher: JW
Published: 30 Sep 2001
Other Format: Hardcover

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