Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
by Sandra Vandermerwe
ISBN 13: 9781857882414
Format: Hardcover (256 pages) Publisher: Nicholas Brealey Publishing Published: 27 May 1999 Other Format: Illustrated
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Cases in European Marketing Management (The Irwin series in marketing)
by John A. Quelch,etc., Kamran Kashani, Sandra Vandermerwe
ISBN 13: 9780256157222
Format: Paperback (544 pages) Publisher: Irwin Professional Publishing Published: 01 Feb 1994
The Eleventh Commandment: Transforming to "Own" Customers
ISBN 13: 9780471958239
Format: Hardcover (262 pages) Publisher: Wiley Published: 05 Jun 1996
ISBN 13: 9781861563071
Format: Illustrated (314 pages) Publisher: JW Published: 30 Sep 2001 Other Format: Hardcover