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Consumer Behavior Knowledge for Effective Sports and Event Marketing

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ISBN 13: 9780415873581

Format: Paperback (348 pages)
Publisher: Routledge Academic
Published: 25 Oct 2010
Other Format: Hardcover

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

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ISBN 13: 9780415873574

Format: Hardcover (348 pages)
Publisher: Routledge Academic
Published: 12 Nov 2010
Other Format: Paperback

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Creating Images and the Psychology of Marketing Communication (Advertising & Consumer Psychology) (Advertising & Consumer Psychology)

by Lynn R. Kahle, Chung-Hyun Kim

ISBN 13: 9780805852165

Format: Hardcover (440 pages)
Publisher: Psychology Press
Published: 17 Jan 2006

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