Consumer Behavior Knowledge for Effective Sports and Event Marketing

by LynnR.Kahle (Editor), Angeline G . Close (Editor)

• New

  Hardcover
  2010

  $140.08

  Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

• Used

  Paperback
  2010

  $5.04

  Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

• New

  Paperback
  2010

  $70.26

  Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.