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Essentials of Services Marketing: Concepts, Strategies and Cases

by K. Hoffman,John E.G. Bateson

ISBN 13: 9780324422832

Format: Paperback (608 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 16 Dec 2005
Other Format: Hardcover

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Services Marketing - International Edition

by K. Hoffman, John E.G Bateson, Emma H. Wood, Alexandra J. Kenyon

ISBN 13: 9781844808137

Format: Paperback (250 pages)
Publisher: Cengage Learning EMEA
Published: 24 Mar 2009

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Ise Marketing Principles and Best Practice

by K. Hoffman,Michael R. Czinkota

ISBN 13: 9780324225181

Format: Paperback (640 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 04 Feb 2004

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