Essentials of Services Marketing (The Dryden Press series in marketing.)

by John E. G. Bateson (Author), K. Douglas Hoffman (Author)

• Used

  Hardcover
  1997

  $4.38

  Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.

• Used

  Hardcover
  2001

  $3.29

  The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.