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Services Marketing: People, Technology, Strategy

by Jochen Wirtz, Christopher H. Lovelock

ISBN 13: 9780132056762

Format: Paperback (672 pages)
Publisher: Pearson Education
Published: 26 Sep 2006
Other Format: Hardcover, Paperback

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Essentials of Services Marketing

by Jochen Wirtz,Patricia Chew,Christopher Lovelock

ISBN 13: 9789810686185

Format: Paperback (679 pages)
Publisher: Pearson Education
Published: 10 Jul 2012

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Services Marketing: People, Technology, Strategy

by Christopher Lovelock, Jochen Wirtz

ISBN 13: 9780273756064

Format: Paperback (648 pages)
Publisher: Pearson Education
Published: 13 Dec 2011

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