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Services Marketing Services Marketing by Jochen Wirtz, Christopher Lovelock

Services Marketing

by Jochen Wirtz, Christopher Lovelock


ISBN 13: 9780131268463

Format: Paperback (672 pages)
Publisher: Pearson Education
Published: 01 Nov 2003
Other Format: Hardcover, Paperback

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Essentials of Services Marketing Essentials of Services Marketing by N/A

Essentials of Services Marketing

by N/A


ISBN 13: 9789810679958

Format: Paperback (600 pages)
Publisher: Pearson Ed Asia
Published: 03 Oct 2008

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Services Marketing: People, Technology, Strategy Services Marketing: People, Technology, Strategy by Christopher Lovelock, Jochen Wirtz

Services Marketing: People, Technology, Strategy

by Christopher Lovelock, Jochen Wirtz


ISBN 13: 9780273756064

Format: Paperback (648 pages)
Publisher: Pearson Education
Published: 13 Dec 2011

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Essentials of Services Marketing Essentials of Services Marketing by Jochen Wirtz,Patricia Chew,Christopher Lovelock

Essentials of Services Marketing

by Jochen Wirtz,Patricia Chew,Christopher Lovelock


ISBN 13: 9789810686185

Format: Paperback (679 pages)
Publisher: Pearson Education
Published: 10 Jul 2012

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