by Barbara Lewis (Author), Chris Lovelock (Author), Barbara Lewis (Author), Sandra Vandermerwe (Author)
This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation.
Instructor's Manual (0-13-020763-2).
Format: Paperback
Pages: 736
Edition: New ed.
Publisher: Financial Times/ Prentice Hall
Published: 11 Mar 1999
ISBN 10: 013095991X
ISBN 13: 9780130959911
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