Services Marketing European Perspectives

by Barbara Lewis (Author), Chris Lovelock (Author), Barbara Lewis (Author), Sandra Vandermerwe (Author)

• Used

  Paperback
  1999

  $3.29

  This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation.
  
  Instructor's Manual (0-13-020763-2).

• Used

  Paperback
  2006

  $5.36

  This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

• Used

  Hardcover
  1991

  $4.35