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Services Marketing

by N/A

ISBN 13: 9780136118749

Format: Paperback (648 pages)
Publisher: Pearson Education
Published: 01 Jan 2010
Other Format: Paperback

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Services Marketing (Prentice-Hall Series in Marketing)

by Christopher Lovelock,Jochen Wirtz

ISBN 13: 9780131875524

Format: Hardcover (672 pages)
Publisher: Prentice Hall
Published: 27 Sep 2006
Other Format: Paperback

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Services Marketing: People, Technology, Strategy

by Christopher Lovelock, Jochen Wirtz

ISBN 13: 9780273756064

Format: Paperback (648 pages)
Publisher: Pearson Education
Published: 13 Dec 2011

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Services Marketing: People, Technology, Strategy

by Jochen Wirtz, Christopher H. Lovelock

ISBN 13: 9780132056762

Format: Paperback (672 pages)
Publisher: Pearson Education
Published: 26 Sep 2006

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