Services Marketing: People, Technology, Strategy
by Jochen Wirtz, Christopher H. Lovelock
ISBN 13: 9780132056762
Format: Paperback (672 pages) Publisher: Pearson Education Published: 26 Sep 2006 Other Format: Hardcover, Paperback
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Services Marketing
by Jochen Wirtz, Christopher Lovelock
ISBN 13: 9780131268463
Format: Paperback (672 pages) Publisher: Pearson Education Published: 01 Nov 2003 Other Format: Hardcover, Paperback
Essentials of Services Marketing
by N/A
ISBN 13: 9789810679958
Format: Paperback (600 pages) Publisher: Pearson Ed Asia Published: 03 Oct 2008
ISBN 13: 9780136118749
Format: Paperback (648 pages) Publisher: Pearson Education Published: 01 Jan 2010 Other Format: Hardcover, Paperback
by Christopher Lovelock, Jochen Wirtz
ISBN 13: 9780273756064
Format: Paperback (648 pages) Publisher: Pearson Education Published: 13 Dec 2011