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Essentials of Marketing: Text and Cases Essentials of Marketing: Text and Cases by Geoff Lancaster, Lester Massingham

Essentials of Marketing: Text and Cases

by Geoff Lancaster, Lester Massingham


ISBN 13: 9780077077280

Format: Hardcover (512 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Jul 1993
Other Format: Paperback

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Essentials of Marketing: Text and Cases Essentials of Marketing: Text and Cases by Geoff Lancaster,Lester Massingham

Essentials of Marketing: Text and Cases

by Geoff Lancaster,Lester Massingham


ISBN 13: 9780070841819

Format: Paperback (430 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1988
Other Format: Hardcover

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Essentials of Marketing 4/e Essentials of Marketing 4/e by Geoff Lancaster,Lester Massingham

Essentials of Marketing 4/e

by Geoff Lancaster,Lester Massingham


ISBN 13: 9780077098605

Format: Paperback (570 pages)
Publisher: McGraw-Hill Education
Published: 01 Dec 2001
Other Format: Paperback

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Marketing Management Marketing Management by Geoff Lancaster,Lester Massingham

Marketing Management

by Geoff Lancaster,Lester Massingham


ISBN 13: 9780077074203

Format: Hardcover (400 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Sep 1992
Other Format: Paperback

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Essentials of Marketing Essentials of Marketing by Geoff Lancaster,Lester Massingham

Essentials of Marketing

by Geoff Lancaster,Lester Massingham


ISBN 13: 9780077094379

Format: Paperback (456 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Nov 1998
Other Format: Paperback

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Marketing Management Marketing Management by Geoff Lancaster,Lester Massingham

Marketing Management

by Geoff Lancaster,Lester Massingham


ISBN 13: 9780077092917

Format: Paperback (456 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Mar 1998
Other Format: Hardcover, Paperback

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Marketing Management Marketing Management by Geoff Lancaster, Lester Massingham

Marketing Management

by Geoff Lancaster, Lester Massingham


ISBN 13: 9780077097523

Format: Paperback (456 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2001
Other Format: Hardcover, Paperback

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Essentials of Marketing Management Essentials of Marketing Management by Geoffrey Lancaster,Lester Massingham

Essentials of Marketing Management

by Geoffrey Lancaster,Lester Massingham


ISBN 13: 9780415553476

Format: Paperback (552 pages)
Publisher: Routledge
Published: 10 Sep 2010

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Strategic Marketing Planning and Evaluation (Marketing in Action) Strategic Marketing Planning and Evaluation (Marketing in Action) by Geoff Lancaster, Lester Massingham

Strategic Marketing Planning and Evaluation (Marketing in Action)

by Geoff Lancaster, Lester Massingham


ISBN 13: 9780749417840

Format: Paperback (160 pages)
Publisher: Kogan Page Ltd
Published: 27 Nov 1996

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Essentials of Marketing Management Essentials of Marketing Management by Geoff Lancaster,Lester Massingham

Essentials of Marketing Management

by Geoff Lancaster,Lester Massingham


ISBN 13: 9781138038967

Format: Illustrated (474 pages)
Publisher: Routledge
Published: 30 Aug 2017

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