Marketing Management

Marketing Management

by Geoff Lancaster (Author), Lester Massingham (Author)

Synopsis

The new edition of this established text provides students with a straightforward exposition of key marketing management concepts.

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More Information

Format: Paperback
Pages: 456
Edition: 3rd Revised edition
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2001

ISBN 10: 0077097521
ISBN 13: 9780077097523

Author Bio
Geoff Lancaster is Professor of Marketing, London Metropolitan University; Visiting Professor of Marketing, Macquarie University, Sydney; and Chairman of Durham Associates Group Ltd. He was also Senior Examiner and Senior Academic Advisor to the Chartered Institute of Marketing for many years. Lester Massingham is Chairman and Managing Director of the CMC Group of Management consultancy Companies. For many years he was Senior Examiner and International Academic Advisor to the Chartered Institute of Marketing. He holds a Professorship at the University of Tun Abdul Razak (UNITAR) in Malaysia.