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Essentials of Marketing: Text and Cases

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780077077280

Format: Hardcover (512 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Jul 1993
Other Format: Paperback

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Essentials of Marketing: Text and Cases

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780070841819

Format: Paperback (430 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1988
Other Format: Hardcover

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Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077074203

Format: Hardcover (400 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Sep 1992
Other Format: Paperback

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Essentials of Marketing Management

by Geoffrey Lancaster, Lester Massingham

ISBN 13: 9781138038882

Format: Hardcover (474 pages)
Publisher: Routledge
Published: 24 Aug 2017

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Essentials of Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9781138038967

Format: Illustrated (474 pages)
Publisher: Routledge
Published: 30 Aug 2017

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