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New Positioning: The Latest on the World's Number 1 Business Strategy

by Jack Trout, Steve Rivkin, Steve Riukin

ISBN 13: 9780070652910

Format: Hardcover (173 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Sep 1995
Other Format: Paperback

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The Making of a Name: The Inside Story of the Brands We Buy

by Steve Rivkin,Fraser Sutherland,Jack Trout

ISBN 13: 9780195168723

Format: Hardcover (288 pages)
Publisher: OUP USA
Published: 11 Nov 2004

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