Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (Dryden Press Series in Marketing) (The Dryden Press Series in Marketing)
by Terence A. Shimp, M.Wayne Delozier
ISBN 13: 9780030211133
Format: Hardcover (674 pages) Publisher: Cengage Learning Published: 01 Sep 1999 Other Format: Hardcover
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Promotion Management and Marketing Communications (Dryden Press Series in Marketing)
ISBN 13: 9780030767487
Format: Hardcover (673 pages) Publisher: Thomson Learning Published: 01 Dec 1992 Other Format: Paperback
Promotion Management and Marketing Communications
ISBN 13: 9780030974892
Format: Paperback (673 pages) Publisher: Thomson Learning Published: Dec 1992 Other Format: Hardcover