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International Marketing Strategy (Marketing Series: Student)

by Paul Fifield, Keith Lewis, Trevor Watkins

ISBN 13: 9780750619875

Format: Paperback (240 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 26 Jun 1995
Other Format: Paperback

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Marketing Strategy (Marketing Series: Practitioner)

by Paul Fifield

ISBN 13: 9780750601511

Format: Hardcover (220 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 07 Dec 1991
Other Format: Paperback

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