International Marketing Strategy 1996-97 (CIM Student Workbook S.: Diploma)

International Marketing Strategy 1996-97 (CIM Student Workbook S.: Diploma)

by PaulFifield (Author), KeithLewis (Author)

Synopsis

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

$6.45

Quantity

1 in stock

More Information

Format: Paperback
Pages: 170
Edition: 9th edition
Publisher: Butterworth-Heinemann Ltd
Published: 08 Jul 1996

ISBN 10: 0750629088
ISBN 13: 9780750629089