International Marketing Strategy 1996-97 (CIM Student Workbook S.: Diploma)

by PaulFifield (Author), KeithLewis (Author)

• Used

  Paperback
  1996

  $6.24

  Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

• Used

  Paperback
  2000

  $40.59

  This volume is specifically developed and written for students taking the International Marketing Strategy module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.