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Marketing Plans: How to Prepare Them, How to Use Them

by Professor Malcolm McDonald,Hugh Wilson

ISBN 13: 9780470669976

Format: Paperback (580 pages)
Publisher: John Wiley & Sons
Published: 18 Feb 2011
Other Format: Paperback

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Key Account Management: The Definitive Guide

by Diana Woodburn,Professor Malcolm McDonald

ISBN 13: 9780470974155

Format: Paperback (486 pages)
Publisher: John Wiley & Sons
Published: 21 Jan 2011

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