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CIM - 1 Marketing Essentials: Study Text

by BPP Learning Media

ISBN 13: 9780751748628

Format: Paperback
Publisher: BPP Learning Media
Published: Jul 2008

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Key Customers: How to Manage Them Profitably (CIM Professional Development)

by Malcolm McDonald,etc.,Beth Rogers,Diana Woodburn

ISBN 13: 9780750646154

Format: Paperback (319 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 07 Apr 2000

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Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet (CIM Professional Development)

by Pauline Bickerton,Matthew Bickerton,Kate Simpson-Holley

ISBN 13: 9780750642033

Format: Illustrated (256 pages)
Publisher: A Butterworth-Heinemann Title
Published: 15 Oct 1998

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CIM Coursebook 08/09 Marketing Communications

by Chris Fill, Graham Hughes MA MCIM Chartered Marketer

ISBN 13: 9780750689670

Format: Paperback (240 pages)
Publisher: A Butterworth-Heinemann Title
Published: 21 Jul 2008
Other Format: Paperback

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Management Information for Marketing Decisions (CIM Companions S.)

by Chartered Institute of Marketing

ISBN 13: 9780902130920

Format: Paperback (344 pages)
Publisher: CIM Publishing
Published: 10 Oct 2002

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Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)

by Adrian Payne,Martin Christopher,Helen Peck,Moira Clark

ISBN 13: 9780750640176

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Mar 1998

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Strategic Marketing: Planning and Control (CIM Student S.)

by Graeme Drummond,John Ensor,Ruth Ashford

ISBN 13: 9780750652360

Format: Paperback (304 pages)
Publisher: A Butterworth-Heinemann Title
Published: 25 Jun 2001

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CIM Coursebook Assessing the Marketing Environment (CIM Coursebook)

by Diana Luck

ISBN 13: 9780750689656

Format: Illustrated (352 pages)
Publisher: Butterworth-Heinemann
Published: 11 Aug 2008

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The CIM Handbook of Selling and Sales Strategy (Marketing Series: Practitioner)

by David Jobber

ISBN 13: 9780750631167

Format: Paperback (352 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 08 Oct 1997

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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750606608

Format: Paperback (282 pages)
Publisher: A Butterworth-Heinemann Title
Published: 21 Sep 1992

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Integrated Marketing Communications 2002-2003 (CIM Coursebook)

by Chris Fill

ISBN 13: 9780750657082

Format: Paperback (184 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 20 Jun 2002

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CIM Study Text: Strategic Marketing Management Paper 11

by Chartered Institute of Marketing

ISBN 13: 9780751740745

Format: Paperback (552 pages)
Publisher: BPP Publishing Ltd
Published: Apr 1998

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