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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)

by Ted Brader

ISBN 13: 9780226069890

Format: Illustrated (296 pages)
Publisher: University of Chicago Press
Published: 10 Jan 2006

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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (Open Access Lib and Hc)

by Jonathan Gray

ISBN 13: 9780814731949

Format: Illustrated (256 pages)
Publisher: New York University Press
Published: 09 Feb 2010
Other Format: Paperback

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Google Advertising Tools: Cashing in with AdSense and AdWords: Cashing in with AdSense, AdWords, and the Google APIs

by Harold Davis,David Iwanow

ISBN 13: 9780596155797

Format: Paperback (432 pages)
Publisher: O'Reilly Media
Published: 04 Dec 2009

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The SAGE Handbook of Political Advertising

by Lynda Lee died April 13 2011 Kaid,Christina Holtz-Bacha

ISBN 13: 9781412917957

Format: Hardcover (504 pages)
Publisher: SAGE Publications, Inc
Published: 03 Aug 2006

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Marketing the Populist Politician: The Demotic Democrat

by Dr Robert Busby

ISBN 13: 9780230522275

Format: Hardcover (256 pages)
Publisher: Palgrave Macmillan
Published: 26 Aug 2009

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Going Dirty: The Art of Negative Campaigning: The Art of Negative Campaigning, Updated Edition (Updated)

by David Mark

ISBN 13: 9780742599864

Format: Hardcover (300 pages)
Publisher: Rowman & Littlefield Publishers
Published: 28 Apr 2009
Other Format: Paperback

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PR Strategy Application: Managing Influence

by W. Timothy Coombs

ISBN 13: 9781405144087

Format: Illustrated (370 pages)
Publisher: Wiley-Blackwell
Published: 21 Aug 2009

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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

by Sut Jhally

ISBN 13: 9780415903530

Format: Paperback (242 pages)
Publisher: Routledge
Published: 14 Mar 1991

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The Advertising and Consumer Culture Reader

by Joseph Turow, Matthew Mcallister

ISBN 13: 9780415963299

Format: Illustrated (456 pages)
Publisher: Routledge
Published: 29 May 2009
Other Format: Illustrated

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Political Communication Ethics: An Oxymoron (Praeger Series in Political Communication)

by Robert Denton

ISBN 13: 9780275964832

Format: Paperback (286 pages)
Publisher: Praeger
Published: 30 May 2000

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Copywriting for the Electronic Media: A Practical Guide

by Milan Meeske

ISBN 13: 9780495411178

Format: Paperback (336 pages)
Publisher: Wadsworth
Published: 02 Feb 2008

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The Age of Manipulation:: The Con in Confidence, The Sin in Sincere

by Wilson Key

ISBN 13: 9780819186539

Format: Illustrated (354 pages)
Publisher: Madison Books
Published: 18 Dec 1992

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