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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

by Paul Gillin,Eric Schwartzman

ISBN 13: 9780470639337

Format: Hardcover (250 pages)
Publisher: John Wiley & Sons
Published: 08 Feb 2011

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One to One B2B: Customer Development Strategies for the Business-to-business World

by Don Peppers, Martha Rogers

ISBN 13: 9781841123127

Format: Paperback (368 pages)
Publisher: Capstone
Published: 06 Nov 2001

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B2B Marketing: A radically different approach for business-to-business marketers

by Steve Minett

ISBN 13: 9780273654254

Format: Hardcover (250 pages)
Publisher: Financial Times Prentice Hall
Published: 26 Oct 2001

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B2B Exchanges: The Killer Application in the Business-to-business Internet Revolution

by Arthur B Sculley, W. Woods, William W. Woods

ISBN 13: 9789627762591

Format: Hardcover (256 pages)
Publisher: ISI Publications Ltd
Published: 31 Jan 2000

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B2B Brand Management: The Success Dimensions of Business Brands

by Philip Kotler,Waldemar Pfoertsch

ISBN 13: 9783540253600

Format: Hardcover (357 pages)
Publisher: Springer
Published: 17 Aug 2006

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Business Market Management: Understanding, Creating and Delivering Value

by James C. Anderson, James A. Narus

ISBN 13: 9780135226575

Format: Hardcover (448 pages)
Publisher: Prentice Hall
Published: 05 Nov 1998

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Business-To-Business Marketing: A Step-by-Step Guide

by Mr Ray Wright

ISBN 13: 9780273646471

Format: Paperback (522 pages)
Publisher: Financial Times/ Prentice Hall
Published: 17 Dec 2003

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The B2B Handbook: A Guide to Achieving Success in Business-to-business Direct Marketing

by Richard Bush,Rosemary Smith,Paul Cresswell,Nick Martin,Richard Lloyd

ISBN 13: 9780954462109

Format: Paperback (123 pages)
Publisher: Base One
Published: 28 Feb 2003

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B2B Application Integration: e-Business-Enable Your Enterprise (Addison-Wesley Information Technology Series)

by Mary O-Brien,David Linthicum

ISBN 13: 9780201709360

Format: Paperback (432 pages)
Publisher: Addison-Wesley
Published: 05 Dec 2000

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Business Market Management: Understanding, Creating, and Delivering Value

by James C. Anderson, James A. Narus, Das Narayandas

ISBN 13: 9780132089968

Format: Paperback (496 pages)
Publisher: Pearson Education
Published: 01 Jun 2008

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Building B2B Applications with XML: A Resource Guide

by Michael Fitzgerald

ISBN 13: 9780471404019

Format: Paperback (336 pages)
Publisher: John Wiley & Sons
Published: 05 Apr 2001

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Innovative Tools for Business Coalitions in B2B Applications: How Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business

by Pierluigi Argoneto, Paolo Renna

ISBN 13: 9780857297068

Format: Hardcover (169 pages)
Publisher: Springer
Published: 24 Jun 2011

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