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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury,Stephen Fenichell

ISBN 13: 9780142001905

Format: Paperback (240 pages)
Publisher: Penguin Putnam Inc
Published: 25 Feb 2003

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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition

by Robert Bly

ISBN 13: 9780844232430

Format: Hardcover (416 pages)
Publisher: McGraw-Hill Education
Published: 01 Jan 2000

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ITIL Service Operation

by David Cannon,David Wheeldon

ISBN 13: 9780113310463

Format: Paperback (274 pages)
Publisher: TSO
Published: 30 May 2007

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The Royal Mail Guide to Direct Mail (Marketing Series: Practitioner)

by Dr. Brian F. Thomas

ISBN 13: 9780750627474

Format: Paperback (306 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 31 Mar 1996

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Total e-Mail Marketing

by Dave Chaffey

ISBN 13: 9780750657549

Format: Paperback (248 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 19 Dec 2002

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China Now: Doing Business in the World's Most Dynamic Market: Doing Business in the World's Most Dynamic Market (BUSINESS BOOKS)

by John L. Graham, N. Mark Lam

ISBN 13: 9780071472548

Format: Hardcover (385 pages)
Publisher: McGraw-Hill Professional
Published: 01 Dec 2006

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The E-commerce Book

by Juanita Ellis, Steffano Korper

ISBN 13: 9780124211612

Format: Hardcover (248 pages)
Publisher: Academic Press Inc
Published: 24 Oct 2000
Other Format: Hardcover

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Secrets of Effective Direct Mail (The John Fraser-Robinson direct marketing series)

by John Fraser-Robinson

ISBN 13: 9780077070854

Format: Hardcover (461 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Mar 1989

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Internet Marketing: Strategy, Implementation and Practice

by Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick

ISBN 13: 9780273658832

Format: Paperback (512 pages)
Publisher: Financial Times/ Prentice Hall
Published: 01 Nov 2002
Other Format: Paperback

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Taking Care of E-Business: Lessons in Success in the New Economy from One of the World's Fastest Growing Companies

by Thomas M. Siebel

ISBN 13: 9780385502276

Format: Hardcover (304 pages)
Publisher: Doubleday Books
Published: Jun 2001

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Enterprise One to One: Tools for Competing in the Interactive Age

by Don Peppers, Martha Rogers

ISBN 13: 9780385482059

Format: Hardcover (436 pages)
Publisher: Bantam Doubleday Dell Publishing Group
Published: 31 Jan 1997

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All-To-One: The Winning Model for Marketing in the Post Internet Economy

by Steve Luengo-Jones

ISBN 13: 9780077097998

Format: Hardcover (289 pages)
Publisher: McGraw-Hill Education / Australia
Published: 01 Nov 2000

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